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Paramount Studios

Paramount Studios. Britney Spears. Worldwide Pop Music Superstar “Queen of Teen” Worldwide Pop Media Icon. Superstar Sales. Certified by RIAA as the highest-selling female teen artist in the history of the music industry Over 38 Million album sales worldwide. …Baby One More Time.

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Paramount Studios

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  1. Paramount Studios

  2. Britney Spears • Worldwide Pop Music Superstar • “Queen of Teen” • Worldwide Pop Media Icon

  3. Superstar Sales • Certified by RIAA as the highest-selling female teen artist in the history of the music industry • Over 38 Million album sales worldwide

  4. …Baby One More Time • Album debut #1 Billboard • Single simultaneously #1 Billboard • #1 single in 19 countries • #4 Best Selling album by a female artist • RIAA Certified 11x Platinum/U.S. • Certified Gold & Platinum In 46 Countries • Total Worldwide Sales 21 million

  5. Oops!...I Did It Again • Album debut #1 Billboard • First week Soundscan sales • 1.3 million • 1st week sales largest by any solo artist • #6 Best Selling album by a female artist • Certified 10x Platinum/U.S. • Certified Gold & Platinum in 46 Countries • Total Worldwide Sales 17 Million SOURCE: SOUNDSCAN

  6. Out of the Gate • Best Selling Female Artist (Based on Soundscan sales beginning 1/1/92)

  7. Best Sellers • Best Selling Female Artist (Based on Soundscan sales beginning 1/1/92)

  8. The Big 4 • Charting the • teen-pop • audience

  9. Award Winner! • Billboard Award Winner • “Female Artist of the Year,” • “New Pop Artist of the Year” • “Top Billboard 200 Artist/Female” • American Music Award 2000 • Winner - “Best Female Pop/Vocal” • Grammy Award Nominee for • “Best New Artist” • “Best Female Pop Vocal Performance”

  10. Award Winner! • International Awards • MTV Video Music Awards Europe Winner • “Best Pop Act” • “Best Female Performer” • “Best Song” • “Best Breakthrough artist” • World Music Award Winner • “Best Selling Female Artist”

  11. Press Darling • Covers • Allure • Cosmopolitan • Elle • Entertainment Weekly • FHM • Forbes • GQ • Harper’s –Bazaar • Marie Claire • Teen People (2x) • Teen (2x) • TV Guide • Vogue • YM • Rolling Stone (2x)

  12. COVER GIRL!

  13. TV- T • Prime Time Special – “Britney in Hawaii” • Highest rated music special in Fox’s History • Saturday Night Live – Host and Musical Guest • 2nd Highest rated of season • SuperBowl XXXV Halftime with *NSYNC & Aerosmith • Highest rated halftime ever! • TV appearances/performances • MTV Video Music Awards (2x) • The Tonight Show with Jay Leno (3x) • Live with Regis & Kathie Lee • The View • The Late Show with David Letterman • Late Night with Conan O’Brien • Good Morning America

  14. TV- T

  15. Online Snapshots • Official Jive Records Site • Monthly Traffic: • 2.3 million page views • 550,000 unique visitors • Time Spent • 3.8 million minutes per month • Email List • 1 million subscribers • Official Artist Site • Monthly Traffic: • 1 million uniquevisitors per month • Email List • 1.5 million subscribers

  16. Online Presence • Yahoo! • A search of Yahoo! returned 667,000 sites with the term “Britney Spears” • Yahoo! Clubs: There are 1928 clubs for Britney Spears with over 29,000 members in the Top 10 clubs alone • Yahoo! E-groups: There are 7,000 members in the Top 10 Britney e-groups • AltaVista • A search of AltaVista returns over 795,000 pages which include the term “Britney Spears.” • Lycos 50 • For the week ending July 14, Britney was the #3 most popular search. Britney ranked in Lycos’ Top 50 searches for the past 100 weeks • GoTo • The search engine GoTo was queried 1,140,126 times in the last 30 days for Britney Spears

  17. Top Searches Overall In Last 24 Hours 7/19/01: Weekly Results Past Week of 7/16/01: Hot Topics • Yahoo! Top Searches for Music In Last 24 Hours:

  18. Britney Live! • Sold out tour dates around the world • Including 73 U.S. cities • Fastest sell-out at Wembley Stadium • 1.5 million tickets sold in the U.S. in the last year • Gross Ticket Sales = $60 million

  19. Forbes Celebrity 100 • #4 on the Power List – a ranking of celebrities in March 2000 issue of Forbes

  20. Mega-Brand Maven! • Successful sponsorship and marketing partnerships with Sunglass Hut

  21. Mega-Brand Maven!

  22. Queen of “Pop” • Pepsi-Cola Global TourSponsorship and Advertising Pact • 2001 • Television advertising • Academy Award Premiere • 2 minute clip on MTV’s TRL • National Account Promotions • 7-11 – K-Mart – Target • Albertson’s – Kroger – Wal*Mart • Circle K • Tour Sponsorship Fall/Winter • Christmas Holiday In-Pack Premium CD

  23. Queen of “Pop” • 2002 • Pepsi will build worldwide programs • Television Advertising • New spot for Academy Awards • Concert Tour Sponsorship • National Account Program • Trade Incentives

  24. July 13 • TCA Convention (HBO) • November 3-4 • MTV Album Launch Weekend • July 14 • Herb Ritts Album Photo Shoot • November 5 • Rosie O’Donnell Performance • July 15 • Steven Klein Photo Shoot • November 6 • Album Release-Worldwide • July 15 • Mark Seliger Photo Shoot • November 17 • TV Guide Cover Street Date • August 3 • Recording Complete for New Album • November 18 • HBO Special “ Live From The MGM Grand in Las Vegas” • August 7 • Vogue Magazine cover Shoot • December 16 • U.S. Tour Ends • August 10 • Matthew Rolston Photo Shoot • December 18 • “Not a Girl” Video Debut on MTV • August 12 • Teen Choice Awards–Presenter • January 7, 2002 • “Not a Girl…” Impacts Radio • August 19-23 • Music Video Shoots • January 9 • American Music Awards • August 26-27 • Pepsi Commercial #2 Shoot • January 10-31 • International Promotion • September 6 • MTV VMA Award Performance • February 4-15 • U.S. Film Promotion • September 7 • Michael Jackson Tribute Performance • February 15 • Movie Opens in U.S. (President’s Day Weekend) • September 10 • First Video Debuts on MTV • September 10-30 • International Album Promotion • February 20 • Grammy Awards • September 17 • First Single Impacts Radio • March 1-30 • International Movie Promotion • October 1-21 • U.S. Tour Rehearsals • March 22 • Movie Opens – International • October 26 • U.S. Tour Begins • March 24 • Pepsi Commercial #3 Debuts – Academy Awards • October 29 • YM/Vogue Cover Issue Street Date • Spring/Summer • Worldwide Tour • November 2 • Rolling Stone Cover Street Date The Hardest WorkingTeen in Showbiz!

  25. “She has conquered pop culture, and with the release of her first movie, she will become a complete multi-media superstar.”

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