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Publicity 2008 – Over 1,400 journalists generating over 5,000 articles and broadcasts with an EAV of €111 million

Publicity 2008 – Over 1,400 journalists generating over 5,000 articles and broadcasts with an EAV of €111 million 2009 to date – Over 1,200 journalists generating over 3,500 major pieces with an EAV well in excess of €117 million .

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Publicity 2008 – Over 1,400 journalists generating over 5,000 articles and broadcasts with an EAV of €111 million

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  1. Publicity • 2008 – Over 1,400 journalists generating over 5,000 articles and broadcasts with an EAV of €111 million • 2009 to date – Over 1,200 journalists generating over 3,500 major pieces with an EAV well in excess of €117 million

  2. PUBLICITY OPPORTUNITIES 2010Calendar of EventsSpot where you couldget involved …

  3. APRIL: WALKERS WELCOME • Focus on Ireland’s walking product • Over 80 quality looped walks in areas of outstanding scenic beauty • Heritage, nature, mountain and coastal walks

  4. MAY: PRE-CLIPPER MEDIA VISIT • In celebration of the Clippers coming to Cork • Showcase the South West’s maritime product & affinity with the sea e.g. sailing, seafood, dolphin/whale watching, island hopping, moon-light kayaking, sea safari, Cobh…

  5. JUNE: LADIES IRISH OPEN • Killeen Castle, Co. Meath • Focus on lady golfers in the run-up to the Solheim Cup 2011 • Showcase great golfing, related outdoor activities, food, culture and spa

  6. JUNE: DREAM ANGLING TRIP • Ireland West • Showcase the Great Fishing Houses of Ireland • Focus on ‘Anglers Welcome’ hubs • Catch & Cook sessions

  7. AUGUST: LAND OF THE HORSE • Showcase Ireland’s affinity with the horse • A visit to the Fáilte Ireland Dublin Horse Show • Combine horse-riding, horse racing, museums & studs, horse shows & fairs, horse-drawn caravans

  8. AUGUST: TOUR OF IRELAND • Tour of Ireland cycling race combined with the Get Out There! cycling product • Experience a cycling holiday in Ireland together with the trill of an international sporting event

  9. If you see potential for your product to be involved, send your proposal to: Theresa.byrne@failteireland.ie

  10. Discoverireland.ie ‘

  11. Special Offers Campaign • Highly successful 2009 Special Offers campaign. • Over 1.5 million in revenues accrued to partners. • 2010 Special offers campaign to be announced shortly

  12. Discover Ireland Marketing Campaign • New campaign will get underway in Spring. • Underpinned by a Year-Round Media Programme - TV, Radio, Print, Online - Showcasing Ireland as an exciting destination for outdoor pursuits and adventure breaks and holidays • Discover Ireland Magazine & new series of DI Inserts, Supplements and Brochures. • Campaign will target individual segments of the market: - Singles, couples, families, older people, those who want to learn a new skill or pursue a hobby when on holiday

  13. TRADE OPPORTUNITIES 2010Spot where you couldget involved …

  14. Travel trade fam visits • 2008 – 815 tour operators and travel agents • 2009 – 1620 tour operators and travel agents expected by year end* • Principal markets of origin: US, Canada, Germany, France, Italy, Spain, Belgium, Netherlands, Nordics, UK, New & Developing Markets *This figure includes a once-off event in November 2009 for 750 Dertour agents, incl. 24 itineraries all over Ireland and a week of events in the SW

  15. Travel trade fam visits • 55 group fam visits to Ireland in 2009 • 10 of these involved a ‘meet and greet’ opportunity for Irish product providers: workshop or networking event *This figure includes a once-off event in November 2009 for 750 Dertour agents, incl. 24 itineraries all over Ireland and a week of events in the SW

  16. To get involved in travel trade fam visits: • Tell us what countries and markets you’re targeting (groups, school groups, individuals…) • Tell us on what basis you can be involved (complimentary/ cost price…) • Give us ideas about what routes and other local products could be combined with yours lorna.lee@failteierland.ie

  17. PROMOTIONS OPPORTUNITIES 2010Calendar of EventsSpot where you couldget involved …

  18. In-Ireland workshops In-Ireland workshops One-on-one appointments with tour operators/ travel agents Approx 10 expected in 2010: • Meitheal (250 buyers, matched appointments ) with product workshop for Outdoor & Adventure) • 8/9 small specific market workshops (ranging from min. 10 to max. 45 buyers)

  19. Overseas promotions • Key trade and consumer shows in various markets at which there is an Ireland stand with a set number of places for Irish industry partners to exhibit. Approx. 20 in 2010. • Workshops/ opportunities to meet the travel trade are organised by Tourism Ireland in some markets, e.g. USA, Canada and the UK.

  20. How to find out more www.promotionsireland.ie • Single source of information on in-Ireland and overseas promotions; single booking channel • Make sure your company is registered and all details up-to-date, especially e-mail address • Full calendar for 2010 will go online in December • All registered companies will be advised and can then register their interest in receiving an invitation for any of the events in 2010

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