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State of the Pace Fighting the Recession

State of the Pace Fighting the Recession. Presented by New Orleans Convention & Visitors Bureau September 11, 2009. RevPAR in New Orleans and Competitors. Source: Smith Travel Data As of July 31, 2009. 2010 Definite and Tentative Bookings. 2010 Corporate/Association Room Nights by Month.

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State of the Pace Fighting the Recession

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  1. State of the PaceFighting the Recession Presented by New Orleans Convention & Visitors Bureau September 11, 2009

  2. RevPAR in New Orleans and Competitors Source: Smith Travel Data As of July 31, 2009

  3. 2010 Definite and Tentative Bookings

  4. 2010 Corporate/Association Room Nights by Month

  5. 2010 Groups of 2500+ Peak Rooms by Month

  6. Pace

  7. Source: NOMCVB Data Jan – Aug 31, 2009

  8. 2010 Vertical Market Comparison

  9. 2010 Vertical Market Comparison Health and Medical is the strongest group segment in 2010

  10. Lost Business

  11. Lost Business Source: NOMCVB as of August 31, 2009 *“Geographic Preference” and “Other City Selected” omitted from list due to ambiguity of reason for cancellation

  12. Driving Business into 2010 & 2011 • Implemented new incentive program targeting need months for in-hotel and convention center business • Created new unbudgeted sales missions to Washington, DC, Chicago and Philadelphia including a mini-trade show/client event and group calls • Redeployed corporate sales managers to include association accounts. Continual review of deployment to ensure optimal penetration of markets and emerging trends • Confirmed October 2009 FAM trip • CVB leadership (Director level and above) meets all clients in town for potential 2010 and 2011 business • Increased convention marketing efforts focused on utilizing technology solutions to bring new offers to vertical segments • Created government micro-site, which positions New Orleans as a serious meeting destination

  13. Driving Business into 2010 & 2011 • Created offer to increase bookings into New Orleans from HelmsBriscoe and ConferenceDirect • Hosted government seminar (August 6) with SGMP leadership to 70 members on how best to work with government planners • Provide 2010 outstanding tentative bookings to the hotel community each month • Prospected competitive cities’ convention calendars to uncover business not in our data base

  14. Government Micro Site ConferenceDirect Offer Header

  15. Positive Indicators 2012 and Beyond • Mega Events and Medical Meetings Confirming New Orleans • Super Bowl 2013 • Final Four Men’s 2012 and Women’s 2013 • HIMSS 2012 (15,000 peak) • Am Assn of Plastic Surgeons 2012 (3,200 peak) • Am Acad of Ophthalmology 2017 (13,500 peak) • Elks 2014 (4,000 peak) • ELCA success and return in 2012 • Interest in 2012 is promising (Kiwanis, IEEE, Natl Medical Assn) • New International flight to Mexico • Media coverage is turning to positive tone • Business climate in New Orleans (Entrepreneur Magazine) receiving positive national press • Celebrity second home trend branding New Orleans as “cool” on the national scene

  16. Tourism Highlights • Int’l tour operators are experiencing 90% growth vs. 2008 for package sales including New Orleans. • Secured the Unites States Tour Operators Assn Annual Meeting for December 2010. • New direct AeroMexico flight to Mexico City • Agent Kai – leading Japanese tour operator FAM in June. • 9,002 travel professionals hosted for site visits post-K • Expedia.com Intl Marketing Campaign – 20,000 RNs sold • Travel Weekly Leadership Forum with Peter Yesawich • New international brochure from marketing partnership with other “south coast” region CVBs

  17. Tourism Highlights • Tourism University –working with members to educate them on Tourism Department offerings, booking tips • Tourism Department participated in new Continental Airlines service connecting Rio de Janeiro and Houston in August. • A new international brochure has been created in English, French and German selling the South Coast region. • COOLinary – promotion encouraging patronage of local restaurants during summer slow season

  18. Leisure Travel GDS production Jan - June 2008           288,855 2009           246,592 Dot Com Production Jan-June 2008           382,639 2009           448,542 Travel Agent Site Inspections: 2008         2214 2009         2471 *Since Katrina 9002 travel professionals have been hosted

  19. Attendance-Building Tools • CVB Director of Group PR acts as an extension of clients’ marketing teams … at no cost to the client • Customized videos, websites, E-blasts, PR/Social Media counsel and more “Of all the CVB’s I’ve ever worked with, New Orleans is the most marketing savvy.” -- Guy K. Doria, Senior Director, Conferences, Meetings and Expositions, Club Managers Assoc. of America

  20. Marketing Toolkit Options

  21. Microsite Microsite URLs link to group’s Registration and Housing pages Customized with group’s conference and corporate logos Updated information for International attendees and exhibitors

  22. Attendee Newsletter

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