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Unique Selling Points

Unique Selling Points. Newly renovated in major areas: Exterior Driveway Lobby Guest rooms iClub & Club lounge Cafe Neo Regal Terrace. Unique Selling Points. Spacious room size, average 26 sqm. Choice of room types & bedding configuration:

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Unique Selling Points

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  1. Unique Selling Points • Newly renovated in major areas: • Exterior • Driveway • Lobby • Guest rooms • iClub & Club lounge • Cafe Neo • Regal Terrace

  2. Unique Selling Points • Spacious room size, average 26 sqm. • Choice of room types & bedding configuration: • Deluxe room with choice of modern or oriental theme • Fixed triple (60 rooms) and quadruple rooms (9 rooms) • King, queen-queen bed rooms • Able to target various market segments • Business / Leisure • Family / Ladies / Student

  3. Unique Selling Points • Running own hotel shuttle bus service to/from: • Airport • Ngong Ping 360 • HK Disneyland • Tsim Sha Tsui East, Mongkok

  4. Unique Selling Points • Meeting and event venues for trainings, seminars, incentives, meetings or conference • Total 15 function rooms; size from 23 – 345sq.m

  5. Unique Selling Points • Major transportation hub served by Buses, Mini-buses and close to Kowloon Tong MTR Station • Directly linked to major districts in Hong Kong and to the Mainland China

  6. Unique Selling Points • “Kowloon City” is popular in food varieties nearby the hotel • Over 200 restaurants • Choices of Thai, Hala, India, Hotpot, Seafood, etc. • The redevelopment of the Kai Tak site as cruise terminal • Target date for first berth in 2013

  7. Unique Selling Points • Nearby Shopping Mall • Kowloon City Plaza – 150 shops (Kowloon City) • Festival Walk – 217 shops (Kowloon Tong) • Mega Box – 90 shops (Kowloon Bay) • APM – 159 shops (Kwun Tong)

  8. Unique Selling Points • Nearby historical sightseeing spots in Hong Kong • Kowloon Walled City • Sung Wong Toi • Chi Lin Nunnery • Wong Tai Sin Temple

  9. Business Focus • Primary focus segments are FIT, COMAC & MICE • Diversify the leisure market (both FIT & Group Series) for long haul, short haul to fill up the valley seasons • Promote triple/quadruple rooms due to its uniqueness for family/ ladies/ student/ budget markets • Improve the average rate

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