1 / 9

Corona Light Draft Test Launch

Corona Light Draft Test Launch. Launching CL Draft supports brand objectives & essential to competing against Domestic Lights. Test Markets. Miami Launched 1 st handle on March 2 nd Target Accounts: Beach Bars & Sport Bars Philadelphia Kick-off launch event on 4/4

Télécharger la présentation

Corona Light Draft Test Launch

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Corona Light Draft Test Launch

  2. Launching CL Draft supports brand objectives & essential to competing against Domestic Lights

  3. Test Markets • Miami • Launched 1st handle on March 2nd • Target Accounts: Beach Bars & Sport Bars • Philadelphia • Kick-off launch event on 4/4 • Target Accounts: Sports Bars & Neighborhood Taverns

  4. Marketing Support

  5. Perm POS Support Mirror Neons Metal Tackers A-Frame Chalkboard

  6. Printed POS & Graphic Templates Table Tents Coasters Posters Pennant Strings Banners

  7. Media Support • OOH • High Impact Boards placed near target accounts • Local Print • Radio

  8. Activation Premium Frosted Glassware Tap Handle Pitchers & Cups

  9. Ritual Guide

More Related