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Introduction

ULI Technical Assistance Panel Belair Road ULI November 16, 2011 PRESENTERS: Matt D’Amico – Design Collective Chuck McMahon – Development Consultant Peter Garver – Garver Development Group Laurie Hay – Baltimore County Jill Lemke – Baltimore City. Introduction. Transform a commercial corridor

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Introduction

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  1. ULI Technical Assistance PanelBelair Road ULI November 16, 2011PRESENTERS:Matt D’Amico – Design CollectiveChuck McMahon – Development ConsultantPeter Garver – Garver Development GroupLaurie Hay – Baltimore CountyJill Lemke – Baltimore City

  2. Introduction • Transform a commercial corridor • Define redevelopment opportunities • Identify policy recommendations • Establish implementation strategies • Insert base map of study area from Briefing Booklet

  3. Process • Expert panelists (ULI members) • 2-day workshop • Final Presentation • Photo or 2 of workshop

  4. Panelists • Peter Garver – Garver Development Group • Chuck McMahon – Development Consultant • Tom Lavash – Economist • Richard Brigstocke – Retail Consultant • Sharon Grinnell – S.Grinnell Enterprise • Caroline Paff – Development Consultant • Scot Foster – Architect/Planner • Paul Gilliam – Vision Engineering/Transportation • Steve Stannard – Illustrator

  5. Preparation • City-County collaboration • 2 months prep and research • “Briefing Booklet” • Demographics • Stakeholder interviews

  6. City Staff – Many Thanks! • Stu Sirota • Kristen Mitchell • Seema Iyer • William Doane • Mayor Stephanie Rawlings-Blake • Tom Stosur • Jill Lemke • Ivor Quashie County Staff – Many Thanks! • County Executive Kevin Kamenetz • Andrea Van Arsdale • Laurie Hay • Jeff Mayhew • Larry Simmons • Amy Mantay • Shahid Rana • Scott Templin

  7. Background • Aging commercial corridor • Vacant auto dealerships • Functionally obsolete/small buildings • High-speed commuter traffic

  8. Lack of Available Land • Properties are too small • Lack of adequate parking • Multiple owners/ownership patterns

  9. Land Use • Auto-related: 12% (gas; car repair; parts/rentals) • Beauty/Barber: 12% • Vacant: 12% (auto dealerships) • Retail: 11%

  10. Retail • Liquor: 18% • Variety: 14% • Secondhand: 12% • Cell/Phone: 8% • Retail Gap: $233M

  11. Demographics • HH > $50,000/YR: 60% County 44% City • HH > $75,000/YR 40% 22% • Owner occupied: 77% 67% • Value of owner-occupied housing: • > $150k: 80% 43% • > $200k 50% 22%

  12. What We Heard From Stakeholders • Traffic and pedestrian safety concerns • Crime and safety • Stable neighborhoods • Lack of “transition” from corridor to neighborhoods • Limited retail/services and lack of parking • Lack/deterioration of commercial core/identity

  13. Opportunities: Walkable Nodes • Belair-Edison (at Erdman)

  14. Opportunities: Walkable Nodes • Gardenville (at Frankford)

  15. Opportunities: Walkable Nodes • Overlea

  16. Opportunities: Key Sites • Fullerton

  17. Opportunities: Key Sites • “Quarry” site

  18. Opportunities: Key Sites • Beltway Plaza

  19. The Assignment – TAP Questions • Transform a Commercial Corridor? • First Steps for Revitalization/Transformation? • Strategies for Specific Nodes? • Residential Stabilization Strategies? • Streetscape and Identity? • Transportation, Mobility, and Traffic?

  20. Concept Framework Plan

  21. Concept Framework Plan • Belair-Edison • Gardenville • Quarry • Overlea • Fullerton

  22. Strategies for All Nodes: Streetscape beautification Façade Improvements Strengthening nearby neighborhoods Small local businesses Branding and marketing

  23. Strategies for Specific Nodes: Belair Edison • Walk-able environment • Parking • On street • Off street • Encouraging “arrival on foot”

  24. Strategies for Specific Nodes: Gardenville • Connections to Hamilton • Celebrate anchors • Gardenville Elementary • St. Anthony’s

  25. Strategies for Specific Nodes: Overlea Natural History Society of Maryland Utilize Museum’s parking lot as opportunity

  26. Opportunity Sites: Fullerton Re-orient retail Anchor at Belair & Fullerton New retail on street Bump –outs and wider sidewalks

  27. Opportunity Sites: Quarry Critical mass Feasibility study History

  28. Linkages Between Nodes Residential Cluster Auto uses Infrastructure improvements

  29. Targeted Strategies for Implementation: Economic Development Sense of Place/ Branding Residential Conceptual Design Streetscape & Transportation Infrastructure Improvement Public Policy

  30. Targeted Strategies : Economic Development • Market Study • Community- focus groups • Develop density goals • Existing Public Incentives • Creative Financing • Tax Abatement • Forgivable debt • Fiscal Impact

  31. Targeted Strategies : Sense of Place/ Branding Corridor Theme Develop active programming Logos, signage, banners Corridor Business District

  32. Targeted Strategies : Residential Housing infill old retail Assemble parcels Diverse housing products Buffer neighborhoods behind corridor

  33. Targeted Strategies : Conceptual Design Marketing packages for nodes, opportunities Explore innovative solutions Encourage shared parking, co-tenancy Use site design to deter crime

  34. Targeted Strategies : Streetscape & Transportation Vehicular • Clear signage, consolidate curb cuts • Coordinate signals • Consolidate Curb cuts • Reduce friction points • Consider parking • Encourage bus usage

  35. Targeted Strategies : Streetscape & Transportation Pedestrian • Crosswalks • Pedestrian signals • Lighting • Streetscape Wayfinding • Intersections • Banners • Standardize

  36. Before / After

  37. Before / After

  38. Targeted Strategies :Infrastructure Improvements • Utility Capacity • Coordinated approach across border • Facilitate infill development

  39. Targeted Strategies :Public Policy • Zoning • Live Baltimore • Enforce codes and standards • Coordinate services across border

  40. Next Steps: • Market Study • Code Enforcement • Community and Public Sector Investment • Tap existing public incentives • Land Use modifications • Readiness for private sector

  41. Next Steps

  42. Next Steps: Determine the market Develop a corridor branding campaign Facilitate façade improvements Proactive code enforcement/infrastructure improvements Initiate discussions about selective redevelopment opportunities Engage/reach out to commercial brokers & businesses, and property owners for information exchange and involvement Build capacity of business organizations

  43. Determine the Market: What types of national retailers might be interested in locating on the Belair Road corridor? Is there a viable market for office and residential use? What should the intensity and scale of future development be and how should that complement and serve the surrounding communities? How can Belair Road distinguish itself from other adjacent retail areas to be competitive? What are the small business/independent niches?

  44. Progress to Date: • Submission of a Community Investment Tax Credit Application to the State of Maryland to fund a Comprehensive Market Analysis • Partnership of Harbel, Gardenville Business Association, Northeast Belair Road Community Council, Overlea Fullerton Business and Professional Association, Baltimore City, Baltimore County and Greater Baltimore Committee • Investigating alternative funding sources & partnerships

  45. Develop a Corridor Branding Campaign: What are the commonalities that tie this long corridor together and what individual features are unique destinations? How can history (events, institutions and buildings) help shape a new image for Belair Road in the future? Physical & Social branding As Belair Road changes, who are the partners, old and new, that will shape its future? What are best/cost effective methods for getting the word out – social media, web, connections to community, advertising?

  46. Progress to Date: Development of an informational brochure – Greater Baltimore Committee Facilitate a multi-faceted implementation committee to pursue TAP Report recommendations Develop realistic list of events or opportunities to promote corridor – possibly capitalizing with existing events already held in community

  47. Facilitate Façade Improvements: How can facelifts to existing buildings enhance the success of individual sites as well as reinforce a new image for the corridor? Are there key locations where substantial façade improvements might have a ripple effect on improvements to neighboring properties? How do we get the word out to prospective clients? Is there a visual theme for specific nodes, areas in general?

  48. Progress to Date: • Using County & City architectural/design services with business and property owners to develop series of façade images • Proactively market revitalization services through: • Mailings • Business Organizations • Local/Social media • Web Pages

  49. Proactive Code Enforcement/Infrastructure Improvements: Are there specific parts of the corridor where code enforcement issues are creating a negative perception? How can the business, residential, institutional communities work together to address enforcement issues? What can be done in the “public realm” to increase the corridor’s curb appeal, walkability, connections, and sense of place? How can “greening efforts” to both public and private property along the corridor improve the environment and aesthetics?

  50. ULI Technical Assistance PanelBelair Road ULI November 16, 2011

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