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Marketing with

Marketing with. By Nithin Vellappali. Agenda. Introduction. Using Facebook in Business. Strategies for advertising success. Facebook Viral Marketing. Advantages of using Facebook in business. Conclusion. Facts and figures. Youngest billionaire Times Most influential person of 2010

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Marketing with

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Presentation Transcript

  1. Marketing with By Nithin Vellappali

  2. Agenda Introduction Using Facebook in Business Strategies for advertising success Facebook Viral Marketing Advantages of using Facebook in business Conclusion

  3. Facts and figures • Youngest billionaire • Times Most influential person of 2010 • Harward drop out • Social Network Movie was based on him • CEO of Facebook • Net worth of $ 6.9 billion

  4. Facts and Figures • 500 million active users • More than 120 million users log onto Facebook once a day • More than 1 billion photos are uploaded each month • More than 15,000 websites, devices and applications have implemented facebook connect • Second most visited website in world http://www.marketingcharts.com/interactive/top-10-social-networking-websites-forums-november-2010-15359/

  5. Marketing with • How it will help ? • ROI • Initial Cost • Understand the real need of Customer

  6. Creating a Page for business • Companies can open a page in facebook • Here marketers and customers can interact with eachother and share ideas • Main thing to think while creaing a page • What is the aim of the page • How can you achieve your goal • To access this page users should click on like button • To create a page, http://www.facebook.com/pages/create.php

  7. Create a page

  8. Creating a Fb Marketing Strategy • Create a nice Facebook page • Add application • Create unique events • Discussion • Use Facebook Connect to integrate your business page • Updating the page regularly

  9. Example of a Fb page

  10. Advertising your Fb page • Adding application • Posting information • Commenting on discussions • Indirect promotion

  11. Different advertising strategies in Fb • Building brand awareness • Increasing Sales • Advertise using Facebook Ads • Using Facebook Marketplace • Use Viral Marketing

  12. Viral Marketing • Sudden growth of poularity in our advertisement • Increases brand awareness • Increases Sales • Uses word of mouth

  13. Ways to make it Viral • Keep it Simple • Offer exciting prize • Run promotional event for a month • Integrate it with Media Campaign

  14. Example of Viral Marketing

  15. Advantages of using Fb in Business • More Activities in our Facebook page can work as a SEO for search engine • Any users in Facebook can find about our brand with the help of Facebook page. • Marketing is not limited to a demographic region in Facebook • Attracts more Clients

  16. Advantages Contd. • Run promotional events for Fans • Can Sync our company website to our Facebook Blog • Can deal with unsatisfied customer more conveniently • Cost Effective

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