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Braintree Communications

Explore Braintree's innovative ISDN solution designed for retail businesses, enabling fast, reliable EFTPOS transactions while supporting multiple applications like loyalty programs, inventory control, and electronic ticketing. This strategic platform enhances merchants' service offerings through an integrated connection for both D-channel and B-channel applications, providing high-speed internet and data management. Benefit from a singular access point, ensuring cost-effectiveness and flexibility, and elevate your retail service experience with Braintree's robust Network Gateway.

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Braintree Communications

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  1. Braintree Communications ISDN: A strategic network solution for retail business

  2. Dedicated transaction network services • EFTPOS over ISDN offers enhanced services at the point of sale • Strategic platform for value-added services • Support for multiple transaction applications • Integrated communications connection for the merchant

  3. D-channel applications • ISDN D-channel supports short duration transactions such as EFT payments(debit/credit) at point-of-sale Can extend to other point-of-sale applications, e.g. • loyalty programs • inventory control • sales data tracking • electronic ticketing

  4. B-channel applications • B-channel used for data-intensive applications, e.g. high speed Internet access web-based customer applications VPN access corporate email WAN services supply chain management data download to merchant terminal

  5. Merchant Connectivity • Value of utilising one access for all applications rather than multiple, individual PSTN lines • Improve merchants’ ability to leverage an integrated solution through Braintree’s Network Gateway

  6. Braintree’ Network Gateway • Enables merchants to maximise value by utilising ISDN for additional applications • Features include: 2 phone ports (supports up to 4 lines) serial port (PC / internet connectivity) digital or analogue EFTPOS port USB port (alternative internet connectivity) LAN port

  7. Benefits • Flexibility of Access methods for merchants and banks • Increased grade of service • Value of integrated solution • Future proof • Enables bank to sell increased value

  8. The current retail environment(stakeholder wants) The End Users Perspective • Customers • expect fast reliable service • are seeking extra value-adding services from retailers • Retailer/franchisee • want to reduce costs • need to stay competitive by spending more time servicing customer needs

  9. The current retail environment(stakeholder wants) Service Provider (e.g. Banks/financial institutions) • Access to new market segments • Services bundling opportunities Telco/Carrier • more manageable and cost-effective network • reduce customer churn

  10. The strategic network solution: ISDN • Integrated network solution • EFT transactions, voice, fax and data • Secure transaction management • multiple application support • Fast dependable service • Flexible ownership model • Cost effective solution

  11. DDN PSTN PSTN Leased Line Typical retail environment

  12. ISDN Braintree integrated solution • ISDN can provide a secure platform for multiple transactions to multiple hosts Loyalty Ticketing EFTPOS Inventory Security Sales data

  13. The What’s in for me test! • Customers Faster transaction speed Reduce time wasting • Retailer Faster more reliable service Cost-effective integrated solution Access to new services Flexible and customizable ownership options Extended life from legacy equipment Plug and play technology

  14. The What’s in for me test! • Service provider Value-added solution Access to new market segments Services bundling opportunities • Telco/carrier Remote management and self installation Access to new market segments Reduce customer churn Reduce technician truck rolls

  15. Australian Case StudyEFTPOS over ISDN • OnRamp ISDN access • fast data transfer • rapid call set-up • EFTPOS over ISDN – offered through Telstra’s Argent Service • Highly redundant network architecture • distributed ISDN infrastructure • geographically separate processing sites • multiple cross-connected processing systems • automatic load sharing and traffic routing

  16. Flexible ownership options • OnRamp and Argent service owned separately • Merchant typically owns OnRamp service • Argent service may be owned by • the retailer/franchise • the bank • another service provider • Different transactions billed separately • Reverse billing possible on transactions

  17. Cost effective solution • Transaction carriage • merchant has visibility of transaction costs • opportunity to negotiate reduced MSF • OnRamp access • lower rental than 2 business phone lines • call costs lower than standard call costs for typical business call

  18. In summary . . . EFTPOS over ISDN delivers • an integrated transaction network • secure multi-application support • fast dependable service • flexible ownership • cost-effective solution

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