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Safe & Reliable Way of Reaching * 500 million consumers * with GDP of over USD1.8 trillion

Safe & Reliable Way of Reaching * 500 million consumers * with GDP of over USD1.8 trillion. Hazım Ellialtı Group CEO, ETİ. GLOBAL TRADE. Realisation of the benefits of globalisation, Opportunity to expand trade in goods/services, Expansion of international production network. ETİ OFFERS.

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Safe & Reliable Way of Reaching * 500 million consumers * with GDP of over USD1.8 trillion

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  1. Safe & Reliable Way of Reaching* 500 million consumers * with GDP of over USD1.8 trillion Hazım Ellialtı Group CEO, ETİ

  2. GLOBAL TRADE • Realisation of the benefits of globalisation, • Opportunity to expand trade in goods/services, • Expansion of international production network.

  3. ETİ OFFERS Access to Large and Growing Neighbour Countries Unsaturated Domestic Market Demand for Value Added Products at Reasonable Prices

  4. TURKEY AS A GROWING MARKET • Young and growing population, • Increase in the number of households, • Increase in the number of working women, • Rapid rise in urbanisation, • Lowering inflation; rise in per capita income.

  5. SIZEABLE BUT DIFFICULT MARKET • Total retail sector of $70billion • FMCG category of $35billion but $25billion in 200,000 small outlets.

  6. RETAIL SECTOR – Categories($ 70 billion)

  7. CONFECTIONERY Market ( $ 4 billion)

  8. SIZEABLE BUT DIFFICULT MARKET Sizeable but Difficult • Total retail sector of $70billion • FMCG category of $35billion but $25billion in 200,000 small outlets. • Biscuits, Cakes, Chocolates category of $2.5billion • 80% of the category shared between two brands, one being ETİ.

  9. SUCCESSFULL ENTRANCE REQUIRES... • Consumer insight • Large & effective distribution system, • Experienced & qualified human capital • Investment in vehicles & equipment, • Up-to-date technological infrastructure,

  10. TURKEY AS AN EXPORT BASE • Export bridge to neighbouring developing countries. • Strong distributor network both local&abroad, • High quality products, • Strong R&D able to develop value added products, • From sales/volume oriented to brand oriented, • Logistic advantages due to geographical position, • Regional know-how, • Recent experience of the similar development in terms of trade, consumption, urban development.

  11. BALKANS EU P: 461 GDP:14.000 TURKIC REP. P: 4,5 GDP:37 P: 2 GDP:6 P: 8,9 GDP:14 P: 72 GDP:358 P: 3,5 GDP:9,3 P:27 GDP:47 P:69 GDP:195 P:19 GDP:27 NORTH AFRICA MIDDLE EAST P:5,9 GDP:34,8 P:78,9 GDP:84,5 P:6 GDP:12 P: 32,9 GDP:92 P:27 GDP:286 P:MILLION GDP:BILLION USD P:21 GDP:15

  12. POPULATION & GDP We Serve • NORTH AFRICA; - Population 161 MILLON - GDP 301 BILLION USD • MIDDLE EAST; • Population 182 MILLION • GDP 834 BILLION USD • TURKIC REPUBLICS; - Population 65 MILLION - GDP 180 BILLION USD • BALKANS; • Population 42 MILLION • GDP 160 BILLION USD

  13. POSSIBLE WAYS OF ENTRY ACQUISITION JV LICENSING or DISTRIBUTION GREENFIELD ETİ MAY WELL BE A CONSIDERABLE PARTNER FOR LICENSING AND/OR DISTRIBUTION

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