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Fashion Jewelry for Neiman Marcus

Fashion Jewelry for Neiman Marcus

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Fashion Jewelry for Neiman Marcus

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  1. Fashion Jewelryfor Neiman Marcus Alia Rafiq

  2. Trade Show Schedule SIHH Geneva, Palexpo Hall 6 – Access via Hall 5.
500 metres from Geneva airport. January 18 – 22, 2010 http://www.sihh.org/sihh2010 New Munich Trade Fair Centre MessegeländeD-81823 München, Germany February 19 - 22, 2010  http://www.messe-muenchen.de

  3. Spring 2010 Trend Report

  4. highly dramatic Statement jewelry swirled and sparkled materials ranging from feminine fabric petals and diamonds to harder looks with arrowheads and metals

  5. 2010 Color Story Pantone.com

  6. Nature is Blooming

  7. Botanical

  8. Silver & Gold

  9. Oxidized Silver & geometric shape

  10. Cuffed

  11. Ethnic & exotic

  12. Chunky Beads & Stone

  13. Bigger is Better

  14. Competitors

  15. Saks Fifth Avenue • High end Merchandise • Limited selection • Fine Store Environment • Effective Window Display • Few sales people • Easy to navigate • Jewelry department carries names from David Yurman to Juicy Couture • Price range from $8,000-$38

  16. Saks Fifth Avenue Customer Profile: • Upper Class Customer • Age 30-55 • 80% women • Browsers Visual Presentation: • Organized layout • Engaging first floor display • Tasteful store design • Easy to access desired garments

  17. Saks Fifth Avenue Merchandise assortment: David Yurman, Gucci, Elizabeth & James, Dior… Necklaces: • High price point: $6,650.00 Marco Bicego Diamond & Gold disk • Low price point: $38 Juicy Couture Charm necklaces Watches: • High price point: $8,375 Cartier Large Ballon Bleu Watch • Low price point: $400 Philip Stein Stainless Steel Silicone Strap Earrings • High price point: $5,480 Roberto Coin diamond hoops • Low price point :$38 Marc by Marc Jacobs script earrings Bracelets • High price point: $5,150 Gucci black onyx and diamond bracelet • Low price point $38 Juicy Couture charm bracelet Rings • High price point: $3,950.00 David Yurman Citrine Diamond ring • Low price point: $45 Kenneth Jay Lane Rope ring

  18. Neimans Vs. Saks Gucci Silver and Bamboo Horsebit Bracelet Saks: $1,650 Neimans: $1,650 David Yurman Blue Topaz, Diamond & Sterling Silver Necklace Saks: $975 Neimans: $975

  19. Barneys • High end • Posh & almost unfriendly staff • Highly imaginative displays • Very open retail floors • Older clientele • Prices from $200-$13,000 • Names from Cathy Waterman To Mallary Marks

  20. Barney’s Customer Profile: • Disposable Income • Ages 30-60 • Desires to be unique/fashionable Visual Presentation: • Highly imaginitive displays • Often impractical yet visually pleasing • Even mannequins seem to be a work of art • Minimal merchandise to highlight display

  21. Barney’s Merchandise assortment: Maronni, Simone Coste, Fallon… Necklaces: • High price point: $12,620 Mallary MarksTassel Necklace • Low price point: $285 Etten Eller chain necklace Watches: • High price point: $5,000 Bell & RossBR-02 Watch • Low price point: $365 LIP White Fridge Earrings • High price point: $17,800 Ileana MakriBlack Diamond Lace Earrings • Low price point : $190 Jeanine PayerMeriwether Earrings Bracelets • High price point: $19,950 Rettore Zebu Horn Cuff • Low price point $375 Jennifer Meyer Diamond Bangle Rings • High price point: $39,800 Renee Lewis Marquis Ring • Low price point: $550 Malcolm Betts Two-Tone Diamond Ring

  22. Barney’s Vs. Neiman’s Neiman’s: $500 Roberto Coin oval bangle Barneys: $2,020 Me & Ro flat fine bangle

  23. Bloomingdales • Large store • Over crowded • Looming sales people • Bright, neat displays • Mid to high end merchandise • Carries names from Me&Ro to Aqua • Price range from $25-$430

  24. Bloomingdales Customer Profile: • Middle to High income • Age 20-50 • Store Loyalty • Mostly women Visual Presentation: • Grand displays, becoming trendier • Large retail areas • Busy yet still clean & crisp displays

  25. Bloomingdales Merchandise assortment: D&G, Adidas, Badgley Mischka, Burberry… • High price point: $612 Gemma Redux Pyrite and Chain Necklace • Low price point: $28 Aqua Short Multi Faux Pearl and Ribbon Necklace Watches: • High price point: $425 Burberry Women's Rose Dial Bracelet Watch • Low price point: $55 Adidas "Response Light" Digital Watch Earrings • High price point: $395 Me&Ro Full Lotus Drop Earrings • Low price point : $30 Aqua Hoop Earrings Bracelets • High price point: $475 Robert Lee Morris for Elizabeth and James Feather Cuff • Low price point: $25 Aqua Chain and Faux Pearl Bracelets, Set of 7 Rings • High price point: $225 Judith Jack "Bohemian Rhapsody" Stone Ring • Low price point: $45 House of Harlow Sunburst Leather Cocktail Ring

  26. Neimans Vs. Bloomingdales Elizabeth and James Onyx Snake Cameo Stud Earrings Bloomingdales: $225.00 Neimans: $395

  27. Neiman Marcus Additionsfrom Barney’s Sandra Dini Opal Ring $995 Judy Hudson Morpho Butterfly Pendant $1,750 Zoe Agate bangle $7,700

  28. Neiman Marcus Additionsfrom Sak’s Alexander McQueen Skull Cocktail Ring/Silvertone $310 Alexander McQueen Skull Ring $250

  29. Merchandising Plan

  30. Industry Report U.S. jewelry retail industry has about 30,000 specialty stores Combined annual revenue of about $25 billion dollars Sales are determined on customer income. In tern, profitability depends on advertisement, marketing, and merchandising Jewelry’s gross margins are exceptionally high, often marked up as high as 50% Mass merchants then cut price and take market share http://www.hoovers.com/jewelry-retail/--ID__66--/free-ind-fr-profile-basic.xhtml

  31. Industry Report: Neiman Marcus *Designer & Precious Jewelry= 11%

  32. Industry Report: Neiman’s Jewelry Report’s • October Jewelry Sales Estimates Conflict with Reported Results • “Conflicting sales reports make forecasting fourth quarter sales even more difficult for jewelry retailers.  But, volatile consumer spending patterns, large competitors promotional plans, and emerging macroeconomic forces may play a much bigger role in the final outcome than actual sales in August, September, or October” -Gerson Lehrman Group • “Luxury retailers reported mixed results. Neiman Marcus reported a 6% decline” -GLG • Retailers’ Sales for September Only Reach 2005 Level • “In an interview, Mr. McNamara explained that in a sector like jewelry, for instance, sales increased 1.2 percent in September from September 2008. But the dollar volume of sales “is still about 5 percent lower than we were in September 2007 and about 10 percent lower than the sector was in September 2006” –NY Times • U.S. Retailers Report Weak Jewelry Sales for Sept • “Neiman Marcus' sales fell 14.8 percent to $354 million and comparable store sales were down by 16.9 percent. The company noted that its performance was weakest in the home and jewelry categories” –diamond.net

  33. Neiman Marcus Advertising

  34. Neiman’s Christmas Book

  35. “We want you to be completely happy with your order. If for any reason you are not satisfied, we will gladly accept your timely return of unworn, unwashed, or defective merchandise. Returned merchandise should include the vendor packaging and tags and be in the same condition as when it was delivered to you. Used merchandise cannot be returned unless defective. 
Return Within Amount of Credit Any merchandise purchased at a Neiman Marcus store should be returned to a Neiman Marcus store” “All precious jewelry and Cartier watches must be returned within 60 days from the date of receipt and must include all original documentation”

  36. Celebrity Endorsements A-List Credibility & Star-powered media attention

  37. Customized Advertising Plan for Neiman Marcus