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This comprehensive guide emphasizes the importance of increasing the visibility of Industrial-Organizational (I-O) Psychology beyond academia. It discusses strategies for marketing I-O professionals, building robust relationships with the business community, and fostering educational initiatives for students and professionals alike. It highlights the current perception challenges faced by I-O psychologists and outlines the importance of engaging with local organizations, consulting opportunities, and innovative advertising methods. The aim is to demonstrate I-O Psychology's unique value and relevance in today’s workforce.
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Escape from the “Ivory Tower” Venturing out
Overview • Importance • Current visibility • How I-O is like a moon walking bear • Marketing I-O • Building relationships • Consulting
Importance • Supplement learning • Faculty • Student • Research ideas • Market the profession • Educate young people • Educate working professionals • Educate other psychologists
Where are we? At this point, our Visibility Committee will tell you that the answer to “who do they think we are” is “they aren’t aware we exist.” (Ryan, 2003).
Have you heard of…?Gasser,Whitsett, Mosley, Sullivan, Rogers, and Tan, 1998
How confident are you that you could describe this profession?Gasser, Whitsett, Mosley, Sullivan, Rogers, and Tan, 1998
Broken Record • “The psychologist has made relatively little progress in convincing industry that his services are needed.” (Viteles, 1941) • “The position of the industrial psychologist has never been sharply and clearly differentiated from that of workers with other backgrounds.” ( Watson, 1954) • “Persons from other fields are taking over.” ( Ammons, 1955)
Marketing I-O • Advertising message • Identify yourself as an I-O psychologist • Differentiate I-O from MBA’s, HR, Clinical Psychologists, etc. • Advertising strategies • Try multiple approaches • Write articles for local sources (i.e. newspapers, newsletters, business magazines, etc.) • Create a web page • Build relationships within the business community
Building Relationships • Contact (or Join) local business associations • Chambers, Rotary, Kiwanis, etc. • Local professional groups: ASTD, SHRM, CHRA, etc. • Employer associations or consulting firms • Guest lectures • Business and Management courses • Trade schools or Community Colleges • Business associations • Pro-bono work or throw in some extras
Consulting Work • For faculty • Sabbatical and summers • Consulting practice • Center for Org. Effectiveness (CSU) • Midwest Management Consulting (UNI) • Organizational Effectiveness Research Group (MSU) • Center for Applied Psychology (UCD) • HRAvantis (UCD)
Consulting Work • For students • Internships • Class projects • Competency exams • Consulting challenge
Parting Thoughts • Get involved in the local business community • Educate students and the general public • Who we are. • Why we are unique. • Demonstrate I-O’s relevance
References Gasser, M., Butler, A., Anderson, K., Whitsett, D., & Tan, R. (2001). Advertising Industrial-Organizational Psychology. The Industrial-Organizational Psychologist, 38, 50-53. Gasser, M., Butler, A., Anderson, K., Whitsett, D., & Tan, R. (2000). Advertisement Strategies of Industrial-Organizational Psychologists. The Industrial-Organizational Psychologist, 37, 39-43. Gasser, M., Whitsett, D., Mosley, N., Sullivan, K., Rogers, T. & Tan, R. (1998). I-O Psychology: What's Your Line. The Industrial-Organizational Psychologist, 35, 120-126. Ryan, A. M. (2003). Defining ourselves: I-O psychologys identity quest. The Industrial-Organizational Psychologist, 41, 2133.
