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Data for Development - D4D Challenge 04 April 2013 - Orange Group Marketing & Orange Labs

Data for Development - D4D Challenge 04 April 2013 - Orange Group Marketing & Orange Labs. As part of our approach on Telco Data, we are developing pilot initiatives on Open Data. Internal use. B2C. B2B. CORE BUSINESS. USER CENTRIC SERVICES. DATA BASED SERVICES.

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Data for Development - D4D Challenge 04 April 2013 - Orange Group Marketing & Orange Labs

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  1. Data for Development - D4D Challenge 04 April 2013 - Orange Group Marketing & Orange Labs

  2. As part of our approach on Telco Data, we are developing pilot initiatives on Open Data Internal use B2C B2B CORE BUSINESS USER CENTRIC SERVICES DATA BASED SERVICES Orange to use data to better serve our clients and run our operations more efficiently offers to empower users to use their own data offer datasets and services to 3rd parties, while controlling the use of data Open Data: give 3rd parties access to datasets without controlling the use of data

  3. Orange in Côte d’Ivoire

  4. Data 4 Development – an Open Data Challenge from Orange • Data 4 Development is an Open Data challenge from Orange to the world research community, to help the development of Côte d’Ivoire society • Exploit network signalling data, form Orange Ivory Coast • Address poverty, medical help, food and water distribution, spread of diseases, traffic congestions, early signals of crisis, … • Improve society, support NGO’s and better public policies • In collaboration with the University of Louvain (UCL) and MIT for the evaluation of results: • Criteria: Scientific approach, Societal impact and Data Visualisation • Evaluation Committee with members from: Bouake University, Global Pulse (United Nations), GSMA, MIT, Orange R&D, UCL, World Economic Forum • Launched June 2012, submissions mid Feb 2013, results announced at the NetMob conference at MIT on 1st of May 2013 • A “world premiere” by Orange…

  5. The D4D Committee will evaluate submissions and offer 4 awards (see www.D4D.orange.com) Université de Bouaké

  6. We strongly anonymised data, going further than today’s local requirements, aiming at defining an Industry Best Practice

  7. 4 large data sets, highly anonymised, were made accessible to the research teams, after a project submission process • 4 data sets, based on 5 months of CDR, from Dec 2011 to April 2012 • Dynamic Population densities by volumes of all calls per hour between all antennas • Geographic mobility of anonymous client samples over the whole period • Coarse trajectories (prefectures levels) of a 10% client sample • Fine trajectories (blurred antenna levels) of a biweekly 10% client sample • 2 degrees social communication graphs of an anonymous week by week 1% client random sample • Highly anonymised, running pre-release tests to further secure privacy risks • The dataset where provided to 2 “Friendly Test teams” who tried to “Hack” them • University Pierre et Marie Curie, University of Cambridge • Results of attempts where taken into account to further the anonymisation • Controlled access to the data set ensured alignment with the project goals • Release of data sets to researcher, required a project submission to the D4D Challenge and the signature of Terms & Condition’s controlling the use of data and the publication of results

  8. We received over 260 requests, from all over the world… University of CambridgeUniversity of Illinois at ChicagoUniversity of California, San Diego University of San Francisco University College LondonBell LabsUniversity College DublinFreie Universität BerlinMITFEUP Protugal University of Ljubljana, Slovenia University College Dublin University of Modena and Reggio Emilia, ItalyFraunhofer IAIS, GermanyTokyo Institute of Technology, JapanKrasnow Institute for Advanced StudyUniversité de BouakéUniversity of BirminghamNational University of Ireland Bell Labs, Alcatel-LucentTechnische Universität BerlinColorado School of MinesEcole Polytechnique Fédérale de LausanneNanyang Technological UniversityTechnische Universität DarmstadtFreie Universität BerlinUniversity of NamurUniversity of Colorado DenverGeorgia Institute of TechnologyUniversity of TrentoUniversity of San FranciscoInfosys Ltd.Qatar Computing Research Institute Northwestern UniversityColumbia UniversityUniversity of CambridgeHarvard Medical School & Boston Children's HospitalCity University of Hong KongAalto University, FinlandTechnische Universität BerlinBeijing Jiaotong UniversityAT&T Labs Universidade da Beira InteriorNorthwestern Polytechnical UniversityPennsylvanian State UniversityCity University of Hong KongIBM ResearchBogazici UniversityUniversidad Politécnica de MadridUniversity of AmsterdamUniversité Paris EstDuke UniversityUniversity of New BrunswickHebrew University of JerusalemAix-Marseille UniversitéSungKyunKwan UniversityUniversity of MinnesotaIBM ResearchHong Kong University of Science and TechnologyIIIT-DelhiUniversity of Oviedo, SpainINSA Lyon, FranceUniversity of SouthamptonUniversidade Federal de Minas GeraisOracle LabsColumbia UniversityUniversity of CambridgeLinköping UniversityUniversity of Sao Paulo, Brazil Resulting in Orange sending over 250 invitations to compete with Terms and conditions to sign Out of which: 160 teams signed the Terms and conditions and downloaded the Databases Which led to: 83 submissionsof high quality scientific papers and visualisation projects, on time for the contest deadline of February 15th 2013 Etc…

  9. What did we hope to find ? Source: visuals extracted from NetMob 2011

  10. We got results in a wide variety of domains • Country & Communities understanding • Emergency responses • City and Transport planning • Tourism and event analysis • Population statistics • Health improvements • Epidemic models • Economic indicators • Alerting/preventing violence • Countries comparison • Algorithms that respect privacy • … • … and Orange operational performance improvement suggestions Illustration: Ivory Coast map from GroupHuit and Orange R&D, created from D4D data sets

  11. Full results will be announced during NetMob 2013 www.netmob.org

  12. Learning so far… • Telco Data can make a difference to people’s life and contribute to improve public policies • Innovation/thinking leadership and Orange’s business development • Contribute to the image of Orange • Contribute to our BigData business development • Develop internal momentum and enrich R&D network to go further • Relatively easy to sell internally and to implement, because • In line with Strategic direction around personal data • Development theme is an “easy sell” • Not very expensive • Working with Best-in-class Universities and partners • Learned how to deal with open data on a potentially sensitive area • Strong Privacy and Competitive insights constraints • Data quality • Accept to let go some direct potential value, and take some risks • Rich knowledge creation

  13. contacts: Orange Group Marketing: nicolas.decordes@orange.com Orange Labs: jacques.raguenez@orange.com Thank you - Merci

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