1 / 8

Technology Absorption & Deployment

Technology Absorption & Deployment. BPT 3113 – Management of Technology. Chapter Outline. Technology Absorption Influencing Factors Deployment Strategies Summary. Lesson Outcomes. Understand how companies absorb technology Explain the factors influencing inward technology transfer

melvyn
Télécharger la présentation

Technology Absorption & Deployment

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Technology Absorption & Deployment • BPT 3113 – Management of Technology

  2. Chapter Outline • Technology Absorption • Influencing Factors • Deployment Strategies • Summary

  3. Lesson Outcomes • Understand how companies absorb technology • Explain the factors influencing inward technology transfer • Craft deployment strategies for new technology

  4. Technology Absorption • Technology is said to be absorbed if it is fully understood so that it’s in a position to be further optimized and upgraded • Technology absorption requires R&D projects in know-why, optimization and improvement of product / process / systems and related equipment

  5. Influencing Factors

  6. Deployment Strategies • It can influence the receptivity of customers, distributors and complementary goods providers • Effective deployment strategies can reduce uncertainty about the product, lower resistance to switching from competing or substitute goods and accelerate adoption • Ineffective deployment strategies can cause even brilliant technological innovations to fail

  7. Deployment Strategies

  8. Summary • Embedding technology into products and processes and marketing them is vital – helps firms reap benefits of new technology • Absorptive capacity refers to the firm’s ability to understand and use new information • Deployment strategies can influence the receptivity of customers, distributors and complementary goods providers

More Related