Public Speaking to Explain and Persuade

1. Public Speaking to Explain and Persuade Tools of the Trade Summer, 2009

2. Case study (cont’d) – Public Speaking You’ve oriented your staff to the nature of the assignment from the Board of Health, and you’ve had several virtual meetings with your larger community group to keep them informed, to advise them of guidance documents currently in development from CDC, and so forth. Several weeks have gone by, and the Board has asked you to meet with them to give a briefing on what you have learned about the H1N1 threat—How serious is it, what can we expect to see in Azalea County, who is most at risk, when can we expect vaccine etc. etc. You’ll have 15 minutes to do the briefing, and then a 10‑minute Q&A period with Board members. You sigh to yourself. “Terrific. I get to do yet another PowerPoint presentation.”

3. [Fenimore] Cooper's art has some defects. In one place in Deerslayer and in the restricted space of two-thirds of a page, Cooper has scored 114 offences against literary art out of a possible 115. It breaks the record. Mark Twain, Fenimore Cooper's Literary Offences

4. Begin demonstration of terrible public speaking technique

5. Briefing to Azalea County Board of Haelth RADM Patrick W. O’Carroll, MD, MPH, FACPM, FACMI Regional Health Administrator, US Pubic Health Service Affiliate Professor, Univ of Washington School of Public

6. CDC recently estimated that more than one million cases of novel H1N1 flu have occurred in the United States and that the heightened level of flu activity—mostly novel H1N1—being seen this summer in the U.S. is unusual. • The flu is a serious illness and the novel H1N1 virus is a serious flu virus. We know that it spreads among people easily and is affecting younger people disproportionately. We also know that a number of people, many with underlying conditions, have died from this virus. • We do expect seasonal influenza to return next fall or winter. Every year we see many strains of influenza circulate and the timing of the beginning of illness can vary from early to late fall to winter, depending on the part of the country. • We're certain we'll continue to have a seasonal problem with influenza. It is very possible that this virus will continue to circulate and cause much more illness again next fall or winter. Whether it will cause more illness than it's been causing recently, whether it will dominate among the seasonal flu viruses or whether it will really disappear is not predictable right now.

7. In 1918, the so-called "Spanish flu" killed 675,000 Americans — more than have died on all the battlefields in American history combined • Estimated 40-50 million deaths worldwide from the 1918 influenza pandemic • Influenza pandemics have occurred for hundreds of years—three in the 20th Century (1918, 1957, 1968) • “Bird flu” (A/H5N1 strain) is now spreading rapidly among birds—and it is a relative of the Spanish flu virus • Among persons infected by A/H5N1, high mortality rate among previously healthy children and young adults • Most “conditions” for a pandemic have been met

8. Antigenic Factors • Influenza virus types A and B cause human epidemics • Two influenza A antigens (parts of the virus to which our immune systems react) mutate regularly: Hemagglutinin(H) and Neuraminidase (N) • 15 kinds (“shapes”) of H; 9 kinds of N. Virologists refer to a combination as, say, A/H1N1 (1918), or A/H3N2 (today)

9. CDC Guidance • CDC Guidance for State and Local Public Health Officials and School Administrators for School (K-12) Responses to Influenza during the 2009-2010 School Year • On July 29, 2009, the Advisory Committee on Immunization Practices (ACIP)—an advisory committee to CDC—recommended that novel H1N1 flu vaccine be made available first to the following five groups (News Release): • Pregnant women • Health care workers and emergency medical responders • People caring for infants under 6 months of age Children and young adults from 6 months to 24 years • People aged 25 to 64 years with underlying medical conditions (e.g. asthma, diabetes) • Combined, these groups would equal approximately 159 million individuals.

10. Priority Groups

13. FEMA Plan • We may need to get vaccine via SNS • FEMA’s Region E PFO or DPFO will be key • Federal assets be accessed either through JFO or RRCT, assuming ICS stand-up and staffing of ESF-6/8 desk • RECs can help facilitate, esp. as battle rhythm picks up.

14. Azalea County • We don’t know how many cases we’ll see in Azalea County, but it could be a lot • CDC is issuing regular guidance for schools, clinics, and public health which we will use to guide our decisions • There are priority groups for who should get the vaccine first if there isn’t enough and there probably won’t be enough at least not at first because of supply and production and distribution issues

16. End demonstration of terrible public speaking technique

17. Ethos (ethical): the speaker and his or her character as revealed through the communication; Pathos (emotional): the audience and the emotions felt by them during the rhetoric; and, Logos (logical): the actual words used by the speaker. Aristotle and Rhetoric 2300 years ago, Aristotle argued that all persuasive presentations are some balance of three rhetorical proofs:

18. Louise’s Second Act Clintoncare, of course, might well have failed without Harry and Louise. Had Clark walked off the set, another actress — there was talk of a redhead — would have been cast instead. But another actress might not have had that special something that allowed Clark to connect so perfectly to the American public, that gentleness of voice, that steadiness of gaze, that very real likability. And likability — relatability — we’ve seen time and again, trumps reason, trumps logic, trumps truth in politics. Judith WarnerNY Times, Aug 10, 2009

19. Generally speaking… Know Thy Audience

20. Generally speaking… Less is More

21. Generally speaking… • Tell them what you’re going to say. • Say it. (90-95% of time here) • Tell them what you said.

22. SOCO “And by the way, you know, when you're telling these little stories? Here's a good idea: Have a POINT. It makes it so much more interesting for the listener ...”

23. PowerPoint is just a Tool • Use visual aids to assist in making your point. This might be a big printed chart or poster, an enlarged photograph of some sort—or yes, a series of PowerPoint slides • Tactical Uses of PowerPoint include • Prompts to speaker • Focus for audience attention • Visual aids (charts, photos, almost never data) • Pacing – you and audience

24. Generally speaking… No one ever came to see you deliver a PowerPoint presentation.

25. How do you get to Carnegie Hall?

26. Public Speaking to Explain and Persuade Tools of the Trade Summer, 2009