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Corporate Video

Corporate Video. 1. What are the critical features of corporate videos?. Visual orientation Asynchronous communication (often large time lag) Spatially distributed Input medium = Video Output medium = TV monitor So What? Meeting employee comm. needs?. Training Tapes (Quicken Video)

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Corporate Video

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  1. Corporate Video

  2. 1. What are the critical features of corporate videos? • Visual orientation • Asynchronous communication (often large time lag) • Spatially distributed • Input medium = Video • Output medium = TV monitor • So What? Meeting employee comm. needs?

  3. Training Tapes (Quicken Video) Information Updates (Appleton Papers) Infomercials (Persuasive Tools) Quarterly Reviews 2. History

  4. 3. Preparation • In House Department • Content focus • Production Quality Poor • Out Sourced • Story Telling, “Hard Copy” Focus • Production Quality High

  5. 4. Delivery Systems • Meetings • Employee Lounge • Hall Monitors • Library Checkout

  6. A. “Players” Management Employees Family “Outsiders” Editorial Board B. Consequences Capitulation Trivialization Collaboration 5. Forces Shaping Content Mgt. Employees

  7. Micro Level Amount of physical energy required Confidentiality Complexity Capacity Time/Space constraint Amount of NVC Visual Emphasis Feedback Potential Scanability Timeliness Macro Level Task comm. (easy) Task comm. (complex) Social Communication Persuasion/Negotiation Information Sharing Consensus building Crisis management Maintenance Comm. 6. Comparative Effects

  8. Corporate Context of Interpretation “Indoctrination” Image over substance Organizational culture 7. Impacts on Organizations

  9. 8. Social Implications • Common Reference Point • Meets Recognition Needs • Has Potential to Involve Family • Exposes Culture to Wider Audience (What is it really like to work there?)

  10. 9. Ethical Implications • Involve the Family in Decision-Making • Increases Social Responsibility of Organizations • Overly emphasizes the positive • False Sense of Security • Complacency

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