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Business Response to HIV Initiatives During the 2010 World Cup

In 2007, SABCOHA was approached regarding a collaborative effort to address HIV in the context of the 2010 World Cup. Initial discussions with the Gauteng Government highlighted existing soccer initiatives as a foundation for action. By March 2009, SABCOHA led a formal meeting to discuss strategies and avoid ambush marketing. The CDC's involvement began with a proposal submitted for a Comprehensive Operational Plan (COP) in June 2009, approved by August. Key partnerships aimed to bolster social marketing, health initiatives, and corporate support throughout the tournament, with a focus on children's health.

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Business Response to HIV Initiatives During the 2010 World Cup

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  1. World Cup 2010 A Business Response to HIV

  2. Background • Members approached SABCOHA in 2007 • Brief discussions held with Gauteng Government (MSAU to share what they are doing) • Formal meeting held with members and soccer initiatives in March 2009 • SABCOHA to lead and avoid ambush marketing • Build on what already exists • Create a legacy

  3. Approach by CDC • Approached by CDC to submit a COP for 2010 in June 2009 • COP approved in August 2009 • Meeting held with Tiger Hubert FIFA - August 2009 • Support 2010 with social marketing and health • Obtain greater corporate support and support from FIFA

  4. Areas of Focus

  5. Developments to Date and Way Forward • Job Description for 2010 Projects Manager finalized. Appointment process to start this week. • Analysis of World Cup tournament currently under way • After this meeting, to hold a follow up meeting with FIFA.

  6. Issues to Consider • Support from Current FIFA World Cup Sponsors • Development of activities during the World Cup • Children

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