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EBU General Assembly 04-07 October 2011 The Communication Strategy of EBU Gary May

EBU General Assembly 04-07 October 2011 The Communication Strategy of EBU Gary May European Blind Union. The Communication Strategy of EBU. History – EBU has always communicated Newsletter (in four languages) Press Releases Web site Brochures Other documents….

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EBU General Assembly 04-07 October 2011 The Communication Strategy of EBU Gary May

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  1. EBU General Assembly 04-07 October 2011 The Communication Strategy of EBU Gary May European Blind Union

  2. The Communication Strategy of EBU • History – EBU has always communicated • Newsletter (in four languages) • Press Releases • Web site • Brochures • Other documents…

  3. The Communication Strategy of EBU • Internal communication • Involving EBU members • A network of communication officers • Make the EBU newsletter your tool • Spread the word ! • A facebook pagehttp://www.facebook.com/EuropeanBlindUnionEBU

  4. The Communication Strategy of EBU • Modernizing the image of EBU with the Communication Working Group • A new logo and strapline • A new Web site • An new and updated brochure • Looking to the future…

  5. The Communication Strategy of EBU • Why further develop EBU’s communication strategy ? • European institutions and legislation • Valorize and legitimize the role of EBU • ‘Added Value’ for member countries • Fundraising possibilities

  6. The Communication Strategy of EBU • An external consultant – why ? • A dedicated professional • A short-, medium- and long-term approach • A fresh look at the subject • Going beyond the range of the Paris office • Towards a new strategy…

  7. The Communication Strategy of EBU • Creating an event • Attracting attention • Focussing on an issue… to focus on EBU • Involving our members • Working with the media • The Plan...

  8. The Communication Strategy of EBU • A key issue (access to books, silent cars, access to transport…) • A day • A location • Each country • Making the news • We need you !

  9. The Communication Strategy of EBU • A commitment to a strategy • Cost • Involvement • Medium- and long-term goals • An investment in the future development of EBU • Raise the profile of EBU !

  10. Gary MAY Communication and Information officer Tel: +33 1 71 93 55 32 E-mail: ebuinfocom@euroblind.org Thank you

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