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World Outgames Copenhagen 2009

This outline presents a strategic marketing plan targeting gay, bisexual, and transsexual youth aged 15-30 for the World Outgames Copenhagen 2009. It focuses on concept development for the event's homepage and the use of interactive widgets to enhance user engagement. The plan emphasizes the importance of internet accessibility in 2007 and highlights successful examples of viral marketing with high click-through rates. Future opportunities for cooperation and innovative marketing strategies through the use of widgets and social networks are also explored.

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World Outgames Copenhagen 2009

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  1. Andreas, Tan, Annika & Kasper World OutgamesCopenhagen 2009

  2. Outline • Target Group • Concept Development • WO’s Homepage • Widget • ATAK

  3. Target Group • Gay, Bisexual and Transsexual • 15-30 years old • Frequent users of the Internet

  4. Access to the Internet 2oo7 • Frequency in the use of the Net

  5. Concept Development

  6. WO’s Homepage

  7. www.mobilestorm.com/digital-marketing-blog/all-the-kids-are-doing-it-part-4/ ”Teens in particular love the way these things enhance their experience on a social network. Marketers like the fact that they’re viral. With widgets, we’ve had some good experiences We’re seeing click-through rates of 10 percent, and engagement beyond that click is also very high…”

  8. Widget Widget Design Functions • What is a Widget? • Passive program • Free once you are a member

  9. Shout Function Marketing

  10. ATAK • What is ATAK? • Co-operation • Future opportunities Bar filter Friend filter

  11. Thanks to our supervisors:Karina Hildebrandt Jørgensen&Mads Gorm Larsen

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