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Not-for-Profit & Public Organizations

Not-for-Profit & Public Organizations. Not-for-Profit Organization. Defined as one whose purpose is to provide some service or good with no intention or goal of earning a profit and, as such, has met the requirements of Section 501(c)(3) of the IRS tax code as a tax-exempt organization.

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Not-for-Profit & Public Organizations

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  1. Not-for-Profit & Public Organizations

  2. Not-for-Profit Organization • Defined as one whose purpose is to provide some service or good with no intention or goal of earning a profit and, as such, has met the requirements of Section 501(c)(3) of the IRS tax code as a tax-exempt organization

  3. Revenue Sources • Taxes • Grants • Permits, user fees & charges • Product (goods or services) sales • Donations of time or money • Dues

  4. Types of Not-for-Profit Organizations

  5. External & Internal Analysis • Economic Trends • Societal Attitudes • Technological Shifts • Legal-Political Forces • Effect From New Competition

  6. External & Internal Analysis • What resources & capabilities does the NFP have? • How efficient & effective is the org’n in doing what it does?

  7. Strategic Choices • Corporate Level • Business Unit Level • Functional Unit Level

  8. Multiple Stakeholder • Magnified in NFP’s

  9. Unique Strategies Used by NFPs • Cause Related Marketing • NFP Marketing Alliances • Strategic PiggyBacking

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