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Developing Mutually Beneficial Corporate Partnerships

Explore the elements of a Family Promise Corporate Partner Program and discover why corporations give back. Learn about grants and corporate giving strategies including matching gifts, employee volunteerism, and cause-related marketing. Understand how corporate foundations operate and how to access corporate grants. Dive into community, matching, and employee-directed gifts, as well as in-kind donations. Discover the benefits of participating in corporate partnerships and how to engage with local and regional corporations effectively. Visit the website for more information.

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Developing Mutually Beneficial Corporate Partnerships

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  1. Developing Mutually Beneficial Corporate Partnerships Family Promise National Conference May 2013

  2. Corporate community engagement through grants, discretionary giving, matching gifts and employee volunteerism • Visibility and networking through sponsorships of events and programs • Advertising, messaging and promotions through cause-related marketing Elements of a Family Promise Corporate Partner Program

  3. Why do Corporations Give? • To promote the corporate brand • To enhance the corporate image/ recognition To help the local community To comply with the law To keep employees happy and invested

  4. Grants through the corporate foundation • Community grants • Matching gifts • Employee discretionary gifts • In-kind – products, service, cause-related marketing How do Corporations Give?

  5. The Corporate Foundation • Philanthropic and related to industry or founder’s interests • Formal grant proposal process • Access through corporate employees, board members, etc. CORPORATE FOUNDATION GRANTS

  6. Community/Public Affairs Division • Focused on giving back to community issues/good neighbor • Corporate employees may volunteer • Smaller amounts of money • Usually a quick turnaround COMMUNITY GRANTS

  7. Corporate Matching Employee Gifts • Match may be 1:1 or some percentage of the employee’s gift • Can be part of a larger workplace giving effort • All individual donors should be asked if their employer matches gifts MATCHING GIFTS

  8. Employee Directed Funds • Some corporations have a pot of funding that is distributed at the discretion of the employees, in support of their favorite charities • It is an incentive for employees Employee Discretionary Giving

  9. In-kind (non-cash) Giving • Goods or products, e.g. mattresses, blankets, food products, etc. • Services, e.g. pro bono accounting or legal assistance, lawn service, etc. • Cause-related marketing In-kind Gifts

  10. Sympathetic cause • Community reach (and national reach) • Promotional opportunities • Volunteer opportunities • Board & committee slots What Does Family Promise Have to Offer?

  11. Volunteers • Congregations • Board members • Guests • Donors • Research • Meetings • Events • Site visits CONNECTING, CULTIVATING AND ENGAGING

  12. Research local and regional corporations • Identify connections • Prepare volunteer opportunities • Prepare tailored materials as part of a corporate partner program to be ready for new opportunities • Inform/Meet/ Cultivate/Invite GETTING STARTED

  13. Questions?

  14. http://www.toms.com/ CAUSE-RELATED MARKETING

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