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Developing Mutually Beneficial Corporate Partnerships

Developing Mutually Beneficial Corporate Partnerships. Family Promise National Conference May 2013. Corporate community engagement through grants, discretionary giving, matching gifts and employee volunteerism Visibility and networking through sponsorships of events and programs

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Developing Mutually Beneficial Corporate Partnerships

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  1. Developing Mutually Beneficial Corporate Partnerships Family Promise National Conference May 2013

  2. Corporate community engagement through grants, discretionary giving, matching gifts and employee volunteerism • Visibility and networking through sponsorships of events and programs • Advertising, messaging and promotions through cause-related marketing Elements of a Family Promise Corporate Partner Program

  3. Why do Corporations Give? • To promote the corporate brand • To enhance the corporate image/ recognition To help the local community To comply with the law To keep employees happy and invested

  4. Grants through the corporate foundation • Community grants • Matching gifts • Employee discretionary gifts • In-kind – products, service, cause-related marketing How do Corporations Give?

  5. The Corporate Foundation • Philanthropic and related to industry or founder’s interests • Formal grant proposal process • Access through corporate employees, board members, etc. CORPORATE FOUNDATION GRANTS

  6. Community/Public Affairs Division • Focused on giving back to community issues/good neighbor • Corporate employees may volunteer • Smaller amounts of money • Usually a quick turnaround COMMUNITY GRANTS

  7. Corporate Matching Employee Gifts • Match may be 1:1 or some percentage of the employee’s gift • Can be part of a larger workplace giving effort • All individual donors should be asked if their employer matches gifts MATCHING GIFTS

  8. Employee Directed Funds • Some corporations have a pot of funding that is distributed at the discretion of the employees, in support of their favorite charities • It is an incentive for employees Employee Discretionary Giving

  9. In-kind (non-cash) Giving • Goods or products, e.g. mattresses, blankets, food products, etc. • Services, e.g. pro bono accounting or legal assistance, lawn service, etc. • Cause-related marketing In-kind Gifts

  10. Sympathetic cause • Community reach (and national reach) • Promotional opportunities • Volunteer opportunities • Board & committee slots What Does Family Promise Have to Offer?

  11. Volunteers • Congregations • Board members • Guests • Donors • Research • Meetings • Events • Site visits CONNECTING, CULTIVATING AND ENGAGING

  12. Research local and regional corporations • Identify connections • Prepare volunteer opportunities • Prepare tailored materials as part of a corporate partner program to be ready for new opportunities • Inform/Meet/ Cultivate/Invite GETTING STARTED

  13. Questions?

  14. http://www.toms.com/ CAUSE-RELATED MARKETING

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