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Northwest Region CSI S508 Social Media For Construction Professionals Joy Davis, CSI CCPR

Northwest Region CSI S508 Social Media For Construction Professionals Joy Davis, CSI CCPR May 9, 2014. Credit(s) earned on completion of this course will be reported to AIA CES for AIA members. Certificates of Completion for both AIA members and non-AIA members are available upon request.

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Northwest Region CSI S508 Social Media For Construction Professionals Joy Davis, CSI CCPR

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  1. Northwest Region CSI S508 Social Media For Construction Professionals Joy Davis, CSI CCPR May 9, 2014 #NWRC14

  2. Credit(s) earned on completion of this course will be reported to AIA CES for AIA members. Certificates of Completion for both AIA members and non-AIA members are available upon request. This course is registered with AIA CES for continuing professional education. As such, it does not include content that may be deemed or construed to be an approval or endorsement by the AIA of any material of construction or any method or manner ofhandling, using, distributing, or dealing in any material or product. ___________________________________________ Questions related to specific materials, methods, and services will be addressed at the conclusion of this presentation. #NWRC14

  3. Course Description Social media is now maturing into a key component of how we market, communicate, research and establish credibility for ourselves and our companies. If you plan to continue working for at least the next 5-10 years, you need to understand what social media really is and how it’s affecting you and your business. In this session, we’ll explore how social media is being used today by other construction professionals. We’ll discuss how you can develop a realistic social media strategy that fits your work life, and that creates a social media footprint that supports your work without wasting your time. #NWRC14

  4. Learning Objectives At the end of the this course, participants will be able to: 1) Understand what social media is and how to choose a tool to use 2)Understand how social media is used as a research tool 3) Learn where to find content and what to post 4) Develop a strategy for growing your own social media footprint #NWRC14

  5. Please Turn On Your Phone Include #NWRC14 If you tweet I am @CSIConstruction #NWRC14

  6. How Much is This Tweet Worth? “#ADA accessible entry and exit for pools and spas. Title II & Title III facilities. Info at bit.ly/yslgrd Thanks Universal Design” - @dstutzman, 2/5/2012 David Stutzman, CSI, CCS #NWRC14

  7. Traditional Cost Analysis How Much Did It Cost? How Many People Saw It? About 300 – not many. Nothing. UniversalDesign.com didn’t post it. Analysis = Not Worth Much #NWRC14

  8. The ROI Debate “I’m going to pay someone to tweet?” Admit it. You’re thinking it. #NWRC14

  9. The ROI Debate “Well, what’s the ROI of your mom?” #NWRC14

  10. The New Math Here are 4 of the specifiers who follow Stutzman. How many millions of dollars in specifications do these people represent? Liz O’Sullivan, COCSI, CCS, CCCA Sarah Hirsch, KSCSI, CCS Mitch Miller, PACSI, CCS George Everding, MOCSI, CCS, CCCA #NWRC14

  11. The ROI is in the Relationships Relationship Context Value What is this relationship worth to UniversalDesign.com? #NWRC14

  12. Construction Is Built On Relationships That’s why architects play golf, right? #NWRC14

  13. Tools for Starting & Supporting Relationships #NWRC14

  14. Inbound vs. Outbound You Were Looking and Found Me I Sent You Something To Get Your Attention #NWRC14

  15. Which Social Media Platforms? Audience – Content – Goals #NWRC14

  16. Construction Marketing Association 2012 #NWRC14

  17. Big CSI Communities #NWRC14

  18. What Do I Post? #NWRC14

  19. It’s About Them, Not You #NWRC14

  20. Best Professional Self • Contact information • Professional description • Professional headshot • Your CSI certifications • Keywords CSI, CCPR #NWRC14

  21. Use Your Keywords Everywhere “Rick Heiserman” “Rick Heiserman CSI” #NWRC14

  22. Take a Minute to Write A One-Sentence Description of Yourself Using Your Keywords. I’ll Wait. #NWRC14

  23. Bad Profile Photos #NWRC14

  24. Good Profile Photos #NWRC14

  25. You Vs. The Company #NWRC14

  26. You Are What You Tweet …And the Company Knows That #NWRC14

  27. 5 Forbidden Fruit #NWRC14

  28. Can’t Resist the Apple?Be PositiveandForward-looking #NWRC14

  29. Social Media & The Electronic Tattoos #NWRC14

  30. What’s the Narrative? #NWRC14

  31. What Stories Fit Your Narrative? #NWRC14

  32. Are You Sure Your Business Is Boring? #NWRC14

  33. Take a Minute to Make a List of Information You Could Post. I’ll Wait. #NWRC14

  34. #NWRC14 What story are people actually hearing?

  35. I’m A Proud… What you post selects your audience, either by attracting them or pushing them away. You are ALWAYS selecting. #NWRC14

  36. Focus on Relationships • Pick 5 people you want to build a relationship with, and notice them • Prune your links • Read a link and post a comment • Make a recommendation #NWRC14

  37. Give It 10 Minutes a Day • Skim FaceBook, LinkedIn and Twitter • Use Google Alerts to track keywords #NWRC14

  38. Questions Or a LinkedIn Summary? #NWRC14

  39. Thanks! • Join CSI’s LinkedIn Group at www.linkedin.com • Follow CSI at www.twitter.com/CSIConstruction • Watch recordings at www.youtube.com/CSIConstruction • Like CSI at www.facebook.com/CSIConstruction #NWRC14

  40. This concludes The American Institute of Architects Continuing Education Systems Course #NWRC14

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