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The Basics of Budgeting and Marketing for Short Term Programs

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merv
16 diapositives · 284 Views · Aug 02, 2014

This comprehensive guide from Mike Tyson, an advisor at Wake Forest University, explores the fundamental aspects of budgeting and marketing for short-term study abroad programs. Covering program structure, logistics, and expenses, it provides actionable insights for program development and management. With strategies for attracting students through effective marketing techniques, including social media outreach and campus engagement, this resource is essential for educators and administrators looking to enhance their study abroad offerings.

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  1. The Basics of Budgeting and Marketing for Short Term Programs Mike TysonStudy Abroad Advisor for Summer ProgramsWake Forest UniversityWISE Conference 2014

  2. Summer/Short Term Programs Summer programs • Usually 4 to 6 weeks (May – August) • Program is built around course and location • Multiple forms: interdisciplinary, language study, field based Short term programs • Usually 1 to 2 weeks, summer, spring break or winter break • Travel can be extension of course taught over semester

  3. Develop Your Program • Location • Course content • Length of time • Logistics • Student pool • Institutional support

  4. Develop Your Program Who’s handling the logistics? - What’s your knowledge of the location? - What resources/contacts do you already have in your location? - How much time do you have to focus on the details? - Study Abroad Office, Customized Program company, Departmental admin?

  5. Expenses to consider • Housing • In-country transportation • Classroom space • Guest lecturers • Field trips/excursions • Entrance Fees • Flights (if included) • Phones • Transaction/card fees • Faculty expenses • Academic supplies • Books • Group meals • Your meals • Insurance

  6. Creating your Budget • Outline your program • Get quotes and best estimates of all logistics • Use a provided budget template or create your own • Generally per student basis • Pick $USD or local currency – not both • It is your responsibility to stay within the limits of your budget

  7. Managing Your Budget While Abroad • Keep detailed records • Keep it organized • RECEIPTS • Know your institutional policies • Institutional Credit Card (if possible) • Pay in advance if possible • Expense tracking

  8. Marketing

  9. How do students find out about your program?

  10. Questions • Who is your target student population? • Have you noticed prior interest in the location? • Can your course be cross listed for different majors or minors? • Can the course be taken as a required divisional (core)course? • What other campus resources do I have access to?

  11. Pictures

  12. Marketing Examples

  13. Examples

  14. Examples

  15. Marketing and Recruitment Ideas • Advertise in strategic classes, relevant departments, university offices and high traffic campus areas • Social Media – Facebook, Twitter, YouTube, Pinterest • Hold interest sessions • Use past participants - word of mouth works • Study abroad fairs • Post flyers around campus and in your department • Targeted emails • Your study abroad office - keep up to date with accurate information • Campus resources - student media, list-servs, relevant student groups • Colleagues from other institutions • List-servs– Study Abroad (Secuss-L), any in your academic field • Study Abroad website (studyabroad.com, iiepassport.org, etc)

  16. Mike TysonWake Forest Universitytysonmj@wfu.edu336-758-4072