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University Web Services

UTC's public website is the primary marketing tool, serving as a central hub for public information. Create and refine your website to effectively reach your audience and drive traffic. Utilize web tools, measure campaign effectiveness, and engage with social media for maximum impact. Training opportunities and hands-on help are available through University Web Services.

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University Web Services

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  1. University Web Services Marketing & Communication+Information Technology utc.edu/web

  2. www.utc.eduUTC’s Public Website • Where public information lives • Where audience goes for information • Primary marketing tool

  3. Web First! • Before any other media is published… • Create and refine your website • Every other medium will link back to your site.

  4. Linking to your content • Verbose, long-form Links (utc.edu/my-college/my-section/my-page-name.php) • Logical & Search-engine friendly • Shortcut Links(utc.edu/mylink) • Simple & Advertising-friendly • By request only

  5. Is your message getting out?Who, When, How ? • Campaigns (with Google Analytics)(?utm_source=utcinfo&utm_medium=email&utm_campaign=enrollment) • E-mail + News Release + Print • Destination: web site • Measure Traffic • Analyze Effectiveness

  6. Web Tools • Content Management – OU Campus • Blogs – WordPress • Calendar – EMS + Master Calendar • Search – Google Search Appliance • Shortcuts – yoURLs • Surveys – Qualtrics

  7. Analytics • SiteImprove • Spell Check • Link Check • Weekly Report • Page Report • Google Analytics • Traffic Analysis • Goals & User Behavior • Multi-Channel Campaigns

  8. If you could Go Ahead and Put a link on the Home Page for ME That’d Be Great.

  9. How did it get on the home page? Let’s have a look…

  10. Social Media? • Attention & Interaction • 24 x 7 x 365 • Fresh, frequent content • Unique voices • Workshop: • Oct. 8

  11. Training Opportunities • Web Training 101 • OU Campus • Online course • only the beginning… • Workshops • Specific topics • Demos • Hands-on • Open Labs • Hands-on HELP • Basic issues • Advanced Techniques

  12. University Web Services • utc.edu/web • UTCWEB@raven.utc.edu • Richard Gambrell Strategic Systems • Dan Chase Programming & Admin • Brian Rogers Library & User Experience • Chris Gilligan Design & Architecture • April Cox Design & Marketing

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