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INCREASE REVENUE… NO CASH OUTLAY

INCREASE REVENUE… NO CASH OUTLAY. A Few of IPN’s 200 Clients…. We specialize in…. Incentive programs Advertiser value-added incentive VISA Card programs News and Sports Watch & wins Station logo merchandise Incentive & Sports travel. Tribune Sinclair Raycom Meredith Granite Liberty.

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INCREASE REVENUE… NO CASH OUTLAY

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  1. INCREASE REVENUE…NO CASH OUTLAY

  2. A Few of IPN’s 200 Clients…

  3. We specialize in… • Incentive programs • Advertiser value-added incentive • VISA Card programs • News and Sports Watch & wins • Station logo merchandise • Incentive & Sports travel

  4. Tribune Sinclair Raycom Meredith Granite Liberty Hearst-Argyle Nexstar Lin TV McGraw-Hill Belo Scripps-Howard Most Major broadcast groups…

  5. Some goals and ideas… • Quarterly local revenue program • Watch & Wins • 2011 Football program • Sales rewards program • Hot deals –rev share • Reloadable card program

  6. Win $150-250,000 • News watch & win! • Turn key • Sponsor driven

  7. Scratch off cards at sponsor locations…

  8. Show contests for stations… • Show Trips • Retail tie-ins • Watch & Wins

  9. We’ve done for fast fooders…

  10. What are Football Throw Outs? • Station goes to a high school football game and throws out mini-footballs to the audience. Usually the team cheerleaders want to do the throwing! • Footballs feature your sponsor and the station’s logos. • A crew shoots the action and a “Congratulations Winner” spot is created. • “Springfield Chevrolet and KYOU congratulate Springfield High on their win against McKinley High”

  11. How it works… • Create new business with an advertiser with sponsored promo/spots featuring local football game excitement and winners • Great for Auto Dealers, Fast Food or any local community sponsor • Spots can be :15 or :20 promos or :15 elements with :15 advertiser content

  12. Creates fun and excitement at the game & makes a great spot for advertiser…

  13. Some of our station’s sponsorship successes… • KERO-closed-Pepsi Fast Trip & Touchdown Sports as sponsors • WTAJ-closed-Fiore Auto (Toyota, Audi,VW Dealership) • KOLD-Closed Jack in the Box & Wing-Stop

  14. SPORTS PROMOTIONS • VIP Trips • News watch & wins

  15. Monthly VISA , Gas and Gift card program for stations. • Use the time you have… • Long form • P.I. • Reloadable option

  16. “Shop Local” discount cards and gift cards…

  17. Thank you… • Pat Pattison-626-429-3296

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