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Walking On The Moon: Learning To Sell In A Business Landscape

Walking on the Moon shares eight critical lessons for revenue-generation and a practical guide for implementing B2B marketing tactics.

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Walking On The Moon: Learning To Sell In A Business Landscape

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  1. WalkingOnTheMoon:Learning ToSellInABusinessLandscape Whatdo youdo whenyour17-year-oldcompanystarts to losesales? Walkingon the Moon tells the story of John Davidson, CEO of ClinTekand his journey as he shepherds his business towards a new way of generating revenue. He tries a variety of fixes, sometimes his least likely choices panned out while the “sure winners” flopped. Will John succeed in teachinghis company to take giant leaps in the newbusinesslandscape, or will ClinTekloseitsfooting? This book will take you through eight critical lessons that John learns along his revenue-generation journey and a practical guide for implementing B2B marketing tactics SourceUrl:https://www.mezzaninegrowth.com/b2b-marketing-books/walking- on-the-moon-mezzanine-book/

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