1 / 5

are bots spoofing your attention metrics

Our video ads hit 80% completion. Your dashboards are on fire. Your teamu2019s high-fiving over those engagement spikes.<br>But what if we told youu2026<br><br>It wasnu2019t your audience watching u2014 it was bots.<br> <br>Welcome to the age of fake attention.<br><br>In todayu2019s ad world, bots donu2019t just clicku2014they scroll, pause, and even finish watching the videos just like a human. <br><br>The result? A glossy dashboard with high-performing metrics masking an ugly truth:<br><br>Budget wasted. Campaigns misjudged. Strategies misfired.<br> <br>

mfilterit
Télécharger la présentation

are bots spoofing your attention metrics

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. SPECIAL EDITION WAR ON BOTS VOL. 1 23 JULY’25 IN TODAY’S DIGITAL BATTLEGROUND, ATTENTION IS GOLD, BUT ONCE SPOOFED IT IS GILT . Are Bots Spoofing Your ATTENTION METRICS Every campaign celebrates scrolls, video completions, and engagement spikes. But behind those glossy graphs, bots are pulling the strings. Bots scroll like us. Bots pause like us. Bots even watch ads like humans. THE SCARY TRUTH ABOUT AD FRAUD THAT'S HIJACKING YOUR BRAND'S BUDGET — AND THE TECH THAT’S FIGHTING BACK! EXCLUSIVE EXCLUSIVE EXCLUSIVE You thought your jaw-dropping video ad was captivating real people? Think again...

  2. THE PROBLEM ATTENTION METRICS Limitation of viewability & As soon as bots enter campaigns, viewability and attention are not able to give a true picture. These metrics are spoofed by bots and picture rosy. Thereafter it affects future business decision. Viewability & Attention are not a measure of ad fraud. YOUR CAMPAIGNS MIGHT BE A LIE! 80% VIEW COMPLETION BUT IT COULD BE FAKE ATTENTION. A BUDGET-BURNING ILLUSION!

  3. THE NUMBERS And they don’t lie! FAKE ATTENTION DRESSED AS REAL PERFORMANCE Despite paying for viewable impressions, the brand faced 17% ad fraud—skewing both video (16%) and banner (17%) campaigns. Key fraud types included ACROSS CAMPAIGNS, THIS KIND OF SYNTHETIC ENGAGEMENT CAN INFLATE METRICS BY UP TO 40%, MISLEADING TEAMS, MISGUIDING SPEND, AND CORRUPTING RETARGETING LOGIC DOWNSTREAM. Invalid Geo (6.11% video, 2.01% banner), IP Bot Repeat (1.5% video, 14.49% banner), and DCH (0.77% video, 1.04% banner). There was also a 10% quartile drop-off from video start to completion, caused by bots abandoning midway. Attention metrics were compromised, with 17% of impressions generating bot engagement. mFilterIt’s traffic validation and blacklisting of anomalies led to a4% rise in conversionsand 11% ROI uplift, restoring trust in the campaign’s performance.

  4. THE SOLUTION Bots have evolved, your AD FRAUD partner needs to evolve faster At its core is a powerful, multi-signal learning model trained to distinguish genuine human interactions from scripted bot behavior. Whether it’s scroll depth, dwell time, or subtle patterns, Valid8 knows the difference — and acts on it. This detection; it’s protection. Campaigns are optimized around verified human attention, and audiences analytics are built in. Enter mFilterIt’s Valid8 Attention & Ad Fraud solution, an AI-powered solution that doesn’t just measure if an ad was viewable — it determines whether a real person actually paid attention. Unlike systems that rely on shallow metrics, Valid8 analyzes a combination of environment, behavior, intent, media context to uncover the truth engagement. machine interaction traditional isn’t just user and custom behind

  5. THE WAR HAS BEGUN Valid 8 Is your armor mFilterIt declared war on fraudulent attention — and Valid8 is the battle-tested weapon brands need to fight back. Valid8 ensures that every impression is real, every retargeting list is clean, and every media dollar actually reaches a human being. has officially DON’T LET BOTS ROB YOU BLIND!!!

More Related