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Mid-term Assessment of Information and Publicity Measures in Poland

This document provides an evaluation of information and publicity measures related to European Funds in Poland. It includes studies on public awareness, perception, and recognition of EU funds and operational programs. The assessment examines the role of the EU in socio-economic development, knowledge of EU funds and programs in Polish society, and the effectiveness of communication activities.

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Mid-term Assessment of Information and Publicity Measures in Poland

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  1. Mid-term assessment of information and publicity measuresCommission Regulation (EC) No 1828/2006 of 8 December 2006Article 4 Ministry of Regional Development in Poland Ministry of Regional Development -

  2. Structure of evaluation institutions in Poland • Coordination Institution of National Strategic Reference Framework in the field of information and promotion (IK NSRO) • Managing Authorities of particular operational programmes • Each authority carries out an evaluation in its area Coordinating Institution of NSRF in information and promotion area Evaluation Unit Managing Authority of OP1 Managing Authority of OP2 Managing Authority of OP3 Evaluation Unit Information and Promotion Unit Evaluation Unit Information and Promotion Unit Evaluation Unit Information and Promotion Unit Ministry of Regional Development -

  3. Evaluation of information and promotion • On the base of Communication Strategy of European Funds’ guideline • Types of evaluation studies • Operational (ex. communication tools – perception, efficiency) • Campaign efficiency – pretest and posttest • Evaluation of EUF Information Centres • Website research • Strategic (general social research, in majority quantitative – awareness, knowledge) • „Study of the effects of information and promotion activities on European Funds for society and the analysis of public perception of these activities” • Cyclic quantitative study carried out every year since 2006 • Main source of information for mid-term assessment for EC Ministry of Regional Development -

  4. Strategic study - methodology • Population: Polish society • Sample: 1600 respondents, nationwide representative stratified sample (age, gender, education, residence, region) of adult people • Technique: CAPI survey • Purpose of the study: measurement of public awareness of EUF for 2007-13 and perception of information and promotion of EUF • Research areas: • Attitude to Poland’s membership in EU • Image of EU Funds • Identity of EU Funds • Evaluation and expectations of the content and form of communication • Characteristics of the respondent (popular media) • Range: 2006, 2007, 2008, 2009, 2010 (indication of statistically significant differences in indicators’ changes) Ministry of Regional Development -

  5. Other sources for mid-term assessment • Efficiency studies of the nationwide campaigns • Flash Eurobarometer „Citizens’ awareness and perceptions of EU regional policy” • Other studies carried out by Managing Authorities of OP (specific results of beneficiaries and potential beneficiaries’ research) • Other quantitative studies of independent research units (ex. Attitude to Poland’s membership in EU 2004-2011) Ministry of Regional Development -

  6. Scope of mid-term assessment 1. Role of EU • Role of EU in socio-economic development of Poland • Role of EU Funds in socio-economic development of Poland 2. Recognition of European Funds and operational programmes 3. Knowledge of EUF and OP in Polish society Additionally: • general society’s assessment of information and access to information • an assessment of an example of communication activity (ex. last wide range campaign of NCS and OPs) Ministry of Regional Development -

  7. Role of EU 1/3 How big changes have you noticed in Poland after accession to the European Union? CAPI survey of a representative sample of Polish citizens A,B,C,D – indicate statistically significant differences between the measurements, the letter next to the value indicates that the value is significantly higher Ministry of Regional Development -

  8. Role of EU 2/3 Do you think that European Funds have a role in the development of Poland? CAPI survey of a representative sample of Polish citizens A,B,C – indicate statistically significant differences between the measurements, the letter next to the value indicates that the value is significantly higher Ministry of Regional Development -

  9. Role of EU 3/3 Europe provides financial support in regions and cities. Have you heard about EU co-financed projects to improve the area you live in? Flash Eurobarometer, Citizens’ awareness and perceptions of EU regional policy (June 2010), representative sample of each EU country citizens Ministry of Regional Development -

  10. Recognition of EU Funds and operational programmes1/3 Have you met with the terms „European Funds” or „EU Funds”? CAPI survey of a representative sample of Polish citizens A,B,C,D – indicate statistically significant differences between the measurements, the letter next to the value indicates that the value is significantly higher Ministry of Regional Development -

  11. Recognition of EU Funds and operational programmes2/3 Have you seen this sign before?(logo of the National Cohesion Strategy) CAPI survey of a representative sample of Polish citizens A,B,C,D – indicate statistically significant differences between the measurements, the letter next to the value indicates that the value is significantly higher Ministry of Regional Development -

  12. Recognition of EU Funds and operational programmes – assisted knowledge 3/3 Please indicate which of the European Funds and EU programs (operational) have you heard of? CAPI survey of a representative sample of Polish citizens A,B,C – indicate statistically significant differences between the measurements, the letter next to the value indicates that the value is significantly higher Ministry of Regional Development -

  13. Knowledge of EUF and OP in Polish society1/3 How do you think, for what purposes, areas or on what activities are European Funds allocated in Poland? CAPI survey of a representative sample of Polish citizens, 2010 (results of more than 4% of responses presented) Ministry of Regional Development -

  14. Knowledge of EUF and OP in Polish society2/3 What groups of persons or entities may apply for a grant from the European Funds? CAPI survey of a representative sample of Polish citizens + and - – indicates statistically significant differences between the measurements (2010 vs 2009) Ministry of Regional Development -

  15. Knowledge of EUF and OP in Polish society3/3 Additional information (Managing Authorities’ studies onex. beneficiaires’ sample) • Which areas are supported by the OP? • What kind of project can be granted from particular OP? • Who can gain a grant from particular OP? • Which regions are covered by OP Development of Eastern Poland? • …other appropriate information available Ministry of Regional Development -

  16. Additional information 1. general society’s assessment of information and access to information • Do you think that the amount of information about EUF is too little, too much or optimal? • How do you assess an access to accurate and reliable information about EUF? • Do you think that information about EUF are communicated in a comprehensible and accessible language? 2. an assessment of an example of communication activity(ex. last wide range campaign) • Have you met with an advertisement on EUF/OP over the last four weeks? (spontaneous knowledge of the ad) • Have you seen that ad previously? (assisted knowledge of the ad) • Do you like this ad? Ministry of Regional Development -

  17. Additional information – doubts? • An assessment of other communication tools? • Websites • Information centres • Other campaigns • Analysis of EU Funds’ language Ministry of Regional Development -

  18. Paulina PiotrowskaMinistry of Regional DevelopmentDepartment of Information, Promotion and Trainingpaulina.piotrowska@mrr.gov.pl Thank you for your attention Ministry of Regional Development -

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