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How to franchise your business?

How to franchise your business?. October 2010. Starting point. How can I franchise my business? How long it takes to do ? How much? What steps I need to take? Is my business franchisable?. Is my business Franchisable?. USP Can be replicated Profit for both parties Track record .

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How to franchise your business?

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  1. How to franchise your business? October 2010

  2. Starting point • How can I franchise my business? • How long it takes to do ? How much? • What steps I need to take? • Is my business franchisable?

  3. Is my business Franchisable? • USP • Can be replicated • Profit for both parties • Track record • Proven Format – system • Longevity and sufficient staying power – internet café • Simple skill transfer – pass knowhow • Corporate culture – support & Trust

  4. Is my business Franchisable? • In Retail or B2C– at least two outlets • Existence – how long it has been? • Brand Identity • Marketing Tools • TM Registration • Account auditing

  5. Feasibility Study • Current method of the business • Financial performance • Market potential and competition • Current marketing activities • Training, admin and accounting system • Corporate image and identity

  6. Feasibility Study • Management requirement • Protection of intellectual protection rights • Design franchise support system • Set fee structure • P&L and cash flow forecast • Franchise legal aspects – agreement

  7. Feasibility Study • Franchise recruitment procedure • Franchise prospectus keys • Territories analysis • Franchise lead generation strategy

  8. Franchise Model(conclusion of the feasibility) • Operations manual and franchise agreement • Structured franchisee training and support programmes • Franchise marketing plan and producing the marketing materials • Franchise brochure and recruitment system

  9. Time & Cost • To do the franchise set up 3 to 12 months • Operational pilot – one or two (owned or franchised) • Cost between $5,000 to $150,000 • Depend on used resources and available sources

  10. Thank You

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