Designing A Data Driven Website

1. Designing A Data Driven Website A data driven website denotes a web design that is based on the visitor related data or information that help at achieving the optimum success of the concerned design. Almost all website designs, be it is pertaining to some social media network or something associated with local business houses, aim at providing the visitors with the maximum ease and user friendliness for retaining in them the urge to complete the actions before they leave the site. Such actions may include the task of commenting, subscribing, buying and else. Achieving such a fruitful web design is one of the very keys of web marketing. Thus, in brief, it can be said that a data driven website refers o the web design that is driven by the visitor data for achieving success on the art of the site. Analytical platforms and modern day tech tools have highly improved the website’s response to the various data. However, a sound knowledge on the part of the web designer is required to understand well how to use the data successfully to actually draw the maximum benefit for both the parties- the users and the designers. The following ways can be followed to utilise the data for developing a data driven website: Choice of data: Personal discretion is required to understand how to maintain a balance between the two types of data, broadly categorized as the quantitative and the qualitative data. While most easily available data are found to belong to the quantitative category, the most challenging data that can lead to the maximum growth of a site belong to the qualitative category. For instance, while it is easy to figure out how many visitors have visited a website on a particular day, it is not that easy to point out at the wink of an eye, why actually the visitors are fond of a particular website. A proper balance between the quantitative and the qualitative data is required to successfully develop a data driven website. However, recent trends have shown that websites aiming at the greatest success are focusing more on the qualitative data category than that of the quantitative one and for that beta testing methods have been found to be immensely helpful. Data driven websites should always follow the processes of testing, analysing and taking feedback consistently. Empirical analysis and scientific enquiries play a vital role: It must be remembered at any cost that the purposes of developing a data driven website include both providing the users with relevant information that would benefit them in some way or the other, and also increasing the subscription, for drawing commendable profit on the part of the company or the business house. Now, for achieving such goals aggregation of data is not the only task to be accomplished, rather, it must be understood well why a specific data would work better in a specific field. For understanding this, it is important to go through an empirical analysis and scientific enquires no matter whether the person in charge of such a task is a UX designer or a data analyst to be specific. Vital quantitative data include, bounce and exit rates, highest

2. page visit rates and else. Page specific CSS can be known better from the user-reported information. Qualitative data would deal predominantly with the likes and the dislikes of the visitors. All these information would ultimately help the designers to know well what are the loopholes in the web design and which sectors require the maximum attention, for attaining the predetermined goals. To provide the readers with a bit more information, the mention of the Florida based company Wheelistic Web Design cannot be skipped. The company has achieved a great success in the fields of web design and development. Presently it is linked with a number of big projects associated with a large, global client base. To know more about the services provided by the company click on, https://www.wheelisticwebdesign.com/. Author Bio: The writer of this article regularly writes design related articles for the SEO and the blog posts of Wheelistic Web Design Company.