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Become a Blog Contributor Today

Building a personal brand, getting active in social media, becoming a blogger - you are not alone in your fears. But it is time to become CEO of Brand You! This is bigger than just marketing. It's true for all employees at any company.<br><br>Listen to these tips and tricks recently presented to a large group of SAP employees where I delivered the message: now is the time to start taking charge of your personal brand.

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Become a Blog Contributor Today

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  1. We Want You! Contribute to Business Innovation. Grow Your Personal Brand. Help Our Customers. December, 2012

  2. © 2011 SAP AG. All rights reserved. 2

  3. The Buyer Journey Starts With A Search . . . • What is real-time analytics? • What is cloud computing? • What is Big Data? • How are companies benefiting from…mobile, cloud, analytics? • How do I take advantage of the latest innovations? Do We Have An Answer? © 2011 SAP AG. All rights reserved. 3

  4. How Much “Early Stage” Search Traffic Do We Get? Early Stage Visitor: •Searches for Category- terms like “what is cloud computing” or “Business Intelligence” •100,000’s of searches / mo Later Stage Visitor: •Searches for Product or Brand-specific terms like “SAP Software” • 100s of searches / mo © 2011 SAP AG. All rights reserved. 4

  5. Less Than 0.03% Of Traffic To SAP.com Is Early-stage* * Data through 2010. More recent data through 2011 shows HUGE improvement but to only 0.1%. 2012 data due Q1, 2013 © 2011 SAP AG. All rights reserved. 5

  6. SAP Analytics Content Inventory - By Stage 94% of our Content is Mid- or Late-Stage* Interest / Show / Convince 2% Interest 6% Show 26% Show / Convince 47% Convince 19% © 2011 SAP AG. All rights reserved. 6

  7. Business Innovation Objectives Business Innovation from SAP seeks to become a destination of business innovation insights by providing educational and informational content on how to innovate against today’s top business challenges to gain a competitive advantage To create affinity for the SAP brand around our customer-focused innovation agenda for Mobility, Cloud, In-Memory and Analytic solutions, as well as other key topics like Human Resources, Sales & Marketing and Industry specific content Meet the needs of early stage buyers with educational and thought leadership content that does not seek to promote SAP but to answer their biggest business questions Deliver on the promise of the SAP Run Like Never Before Advertising Campaign (landing page) Contribute MGOs by driving visitors to SAP.com or campaign landing pages through subtle, but appropriate call-to-actions where we hope we have earned the right to ask them to register Market examples: AMEX Open Forum, Adobe CMO.com, IBM InfoBoom and BCGPerspectives, © 2011 SAP AG. All rights reserved. 7

  8. Aligned By Key Business Topics– Not Products or Segments © 2011 SAP AG. All rights reserved. 8

  9. Business Innovation Objectives – Reach, Engagement, Conversion 200+ contributors and 46 approved feeds • 1,600+ articles published, averaging 8-10 new articles per day • Content is being shared on 5 social channels (Twitter, Facebook, Google+, LinkedIn and StumbleUpon) • Traffic sources: 64% Campaign, 26% Organic, 7% Social • 500+ registration forms completed since launch • Recognized for and content strategy excellence by Fast Company, Digiday, Content Marketing Institute and others • © 2011 SAP AG. All rights reserved. 9

  10. Most Popular Articles – (10X average Pageviews) •Top 50 Influencers •Top 10 Blog Sites •Terms You Need To Know •Myths…Busted •10 Predictions for… •What is…? •The First Step to Success in… •How To Get Ahead With… © 2011 SAP AG. All rights reserved. 10

  11. Visit. Share. Contribute. Explore: Come check out the new pages, view the content, comment on an article or sign up for daily updates. Blogs.sap.com/innovation Contribute:We need bloggers to cover our innovation topics. Don’t think you can write? No problem. All you need is the willingness to share your passion and expertise and we can guide you! Contact me if interested. Share the new site or relevant content with your colleagues and connections through your social networks • Example Tweet: Learn how your business can grow and compete through Business Innovations: http://bit.ly/yhcwLe #Cloud #Mobile #BigData #Analytics © 2011 SAP AG. All rights reserved. 11

  12. Now Is The Time To Build Your Personal Brand

  13. I Think I Know What You’re Thinking? The top reasons people give for not working out, not eating right, or not building a personal brand: 1.I’m too old 2.I don’t have the time 3.It’s not important (I don’t see the value) 4.I don’t know how 5.I don’t have anything interesting to say © 2011 SAP AG. All rights reserved. 13

  14. Edelman Trust Barometer – Time for Brand You! © 2011 SAP AG. All rights reserved. 14

  15. Why Should I Be Active In Social? 1.“Brand Me” 2. Speak to 1 person 3. Therapy 4. The journey What is personal branding?” Those characteristics that make you unique and how you communicate that to the world. The objective of personal branding is professional success and is directly linked to the success of the company we serve. ~ Dan Schawbel © 2011 SAP AG. All rights reserved. 15

  16. The myth of business vs. personal profile We are officially beyond the days where you can have a distinct “personal” and “corporate” profile. You must decide who you are and bleed it. From all accounts! ~ Lisa Barone Co-Founder, Outspoken Media © 2011 SAP AG. All rights reserved. 16

  17. Where to blog? Business Innovation, Forbes, SCN Business Trends http://scn.sap.com/community/business-trends http://blogs.sap.com/innovation/ http://blogs.forbes.com/sap/ Where IT strategy and business value meet . This community space includes expert opinion and insight from knowledgeable SAP insiders that will open doors, connect dots and inspire discussion around emerging business trends Connecting SAP thought leadership to the world’s top business people on Forbes. The content focuses on the latest issues impacting business innovation . Learn how to “run like never before” with the latest News, Blogs and Featured content on the hottest Business innovation topics such as cloud computing, big data, mobile, real-time analytics, sustainability, financial management, human resources, sales and marketing and more. © 2011 SAP AG. All rights reserved. 17

  18. The Personal Brand Continuum Manage By Walking Around: The original goal of this blog was to provide information about performance management – the inspiration for the title of this blog, Manage By Walking Around, can be found in my inaugural post. I’ve shared my own management guidelines and suggested some tips for new managers. “Write about what you know”~ Mark Twain B2B Marketing Insider is dedicated to sharing marketing tips that drive real results like sales, leads, and higher customer loyalty, focusing on topics such as lead generation, search marketing, online media, and social strategies. Timo Elliott is a 20-year veteran of SAP His popular Business Analytics blog tracks innovation in analytics and social media, including topics such as augmented corporate reality, collaborative decision- making, and social network analysis. © 2011 SAP AG. All rights reserved. 18

  19. Tips For Personal Branding Success • Define audience and set objectives • Why are you talking? • Who are you talking to? • What’s in it for them / you? • Build it in to every day • Scan, filter, read, connect, write, respond • Social media success = minutes per day • Have a goal: 2 blogs per week Tues / Thursday • Build relationships of mutual benefit • Social “gifts:” Retweet me, I might ReTweet you! • The new content rules • If it isn’t a keyword, no one cares • Titles matter • Bullets help • Tell stories: Hero, a quest, a journey, an obstacle and a resolution © 2011 SAP AG. All rights reserved. 19

  20. You Don’t Even have To Think! – 150 Articles Waiting To Be Summarized © 2011 SAP AG. All rights reserved. 20

  21. How To Incorporate Campaigns

  22. Recent Campaign Posts © 2011 SAP AG. All rights reserved. 22

  23. Tips To Incorporating Campaigns 1. If the primary purpose is to promote SAP, we don’t run it 2. Keywords = Customers Topics • Google Trends 3. G2G: You have to “give-to-get” 4. Think multi-channel, multi-format • Slideshare to Blog to Tweet • Infographic to Slideshare to Blog to FB like • Webinar to Slideshare to Blog to Tweet to FB like to Google Plus +1 © 2011 SAP AG. All rights reserved. 23

  24. Can’t Wait To See [Your Name] Here! © 2011 SAP AG. All rights reserved. 24

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