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The Battle For Customer Attention #WPPStream ignite talk

The world is swimming in data and information. Marketers, brands and publishers are battling for customer attention with methods that are increasingly less effective. Only a focus on customer-value and entertaining content will help businesses stand apart.<br><br>In this "ignite" talk I spent 15 seconds on each of these 15 slides telling this story.<br><br>I hope you like it!

michaelbrenner
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The Battle For Customer Attention #WPPStream ignite talk

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Presentation Transcript

  1. Hi, my name is Michael! @BrennerMichael

  2. @BrennerMichael

  3. @BrennerMichael

  4. Me, 20 pounds years ago @BrennerMichael

  5. Today we are all connected @BrennerMichael

  6. @BrennerMichael

  7. Marketing is Hard! @BrennerMichael

  8. @BrennerMichael

  9. @BrennerMichael

  10. Less like this… @BrennerMichael

  11. What is Marketing? • “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself… • ~Milan Kundera • … The aim of marketing is to make selling superfluous.” • ~ Peter F. Drucker • “Marketing is too important to be left to the marketing department.” ~ David Packard @BrennerMichael

  12. More like this… @BrennerMichael

  13. @BrennerMichael

  14. Email: michael.brenner@sap.com Marketing Blog: B2BMarketingInsider.com Social News Site: Business2Community.com Twitter: @brennermichael

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