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Der Bayer-Konzern im Überblick

Umsatz 27,3 Mrd. EURO. 10.000 Verkaufs- produkte. 140 Länder. F+E- Ausgaben 2,3 Mrd. EUR. 120.400 Mitarbeiter. Stand 1999. Der Bayer-Konzern im Überblick. Die Bayer Arbeitsgebiete. Gesundheit. Polymere. Landwirtschaft. Chemie. Customer focus. Marketplaces. Partnership. GB1 GB2

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Der Bayer-Konzern im Überblick

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  1. Umsatz27,3 Mrd. EURO 10.000Verkaufs-produkte 140Länder F+E-Ausgaben2,3 Mrd. EUR 120.400Mitarbeiter Stand 1999 Der Bayer-Konzern im Überblick

  2. Die Bayer Arbeitsgebiete Gesundheit Polymere Landwirtschaft Chemie

  3. Customer focus Marketplaces Partnership GB1 GB2 GB3 GB4 Automobile producers OEM System-integrators 1st Tier Manufacturers ofComponents and Parts 2nd Tier Raw Material Producer (Bayer) 3rd Tier Scope of eCommerce

  4. Knowledge of Customers improved customer benefit optimized and standardized transactions Efficient Processes Worldwide Logistics better use of know-how internally and externally Technological Know-How improved customer service Qualified Employees online use of brand image Brand Name Value We must capitalize on our assets! Assets Use our assets to achieve • more efficient • processes • higher turnover • larger marketshare • more profit

  5. Vision ‘‘eBayer“ • Profitable projects • Stronger market and customer orientation • A well established eC entrepreneurial culture Change Management • Cultivate all-embracing/ unconventional approach • Internal networking • eC-Rollout within group Beginning • Quick wins • New business models • Innovative method of working • To attract eC employees From „Quick Win“ to „eCulture“ After 18 months In 9–18 months 3–9 months

  6. VS VA-ML eC LA Co-ordination with KS eC PMB Corporate sectors (CS) IS eC Coordinator in BG KP-AKV RP PH CC DS PF TG UK Countries KU LS PU FS KA CH SP HR ST WW UR BE PS ZL ZT ZF WV Bayer eCommerce Network

  7. VA-ML • Establish eC strategies and principles • Committment to provide sufficient resources • Give priority to important overlapping projects • Check periodically if eC projects meet economic aims eCommerce LA* • Decide on eC strategies, eC rules and standards (incl. internet presence) (to be submitted by KS eC) • Initiate and prioritise overlapping projects (to be submitted by KS eC) • Justify Corporate Sector‘s (CS) eC project portfolio and check progress periodically • Promote exchange of information among CSs eC - Areas of responsibility Chairmanship: W.Spinner (Chairman VA-ML)Balkema, Cullen, Fink, Koemm, Läpple, Plumpe, Römer, Springer, Wienkenhöver

  8. CSs • Responsible for defining and carrying out respective eCommerce strategies and projects • In co-operation with KS eC set priorities for and supervise carrying out of projects eCommerce Coordinator within the CSs • Main contact person for eCommerce in CS • Improve eC competence within CS • Identification of business opportunities • Initiate projects • Co-ordination of eCommerce activities within CS eC - Areas of responsibility

  9. KS eCommerce • Service for CSs • Establishment of centres of competence for core areas and processes • One contact personfor CSs and regions/countries (permanent) • Leadership function for Group and Board of Management • Policy competence in core questions (Internet, standardised CRM concepts etc.) • Information and advice for the Board of Management • Creation of information infrastructure (databases etc.) • Communication • Marketing of worldwide group eC activities in the media • Intensify internal Communication • Business Development • Responsibility for CS overlapping projects und projects without a CS owner • Pre-selection and piloting of eC partnerships eC - Areas of responsibility

  10. Make optimal useof customerinformation Coretasks eCRM Centers of expertise Internet branding Markets KS eCommerce Communicationstrategy, advertising Develop and spread strategies worldwide Web-basedtechnology Leanerprocesses throughthe Internet Centers of expertise within KS eCommerce

  11. Research Procure- ment Pre-Sales Request Price/Order Order Process Delivery Customer Feedback After Sales AdvancedLeather Solut.ForPaper AdvancedLeather Solut.ForPaper Elemica.com SP CH . PU LS Borchers.com KA ElastomerSolutions.com Chemplorer Solutions@Bayer Solutions @Bayer Omnexus KU Yet2.com ChemMatch Chemconnect Value Value PF Bayer Health Village Bayer Health Village TG Advantage.com CC PH Bayer direct Diabetes 1 to 1 Diabetes 1 to 1 DS ZF/ZT BE We have achieved a lot! BayerOne = Share in producer consortiums = Own e-ventures = Key Account Portals = Stake in e-ventures

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