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Northsound Radio Station Information

Northsound Radio Station Information. Northsound 1 Station Information. Core audience: 25-44 year olds Station format: Mix of adult contemporary music with unrivalled news & sports coverage and local information. Northsound 2 Station Information.

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Northsound Radio Station Information

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  1. Northsound RadioStation Information

  2. Northsound 1Station Information Core audience: 25-44 year olds Station format: Mix of adult contemporary music with unrivalled news & sports coverage and local information.

  3. Northsound 2Station Information Core audience: 35-55 year olds Station format: Northsound 2 plays a broad mix of music, ranging from new releases, album tracks and the best of the current chart, right through to the area in which we excel…great songs from years gone by.  Everyone loves to hear old familiar favourites, and we've got them all! Great songs all day, every day!

  4. Transmission Area 46% Reach Population = 318,000 Male =157,000 Female = 161,000 Source: Rajar/Ipsos RSL. 12 months ending 1st April 2012 N.B Northsound Radio is made up of Northsound 1 (FM) and Northsound 2 (MW)

  5. Northsound 1Presenter Line-up(Mon-Fri) Greigsy at Breakfast 6am – 10am Andy & Craig’s Big Drive Home 3pm – 7pm John Mellis 10am – 2pm In Demand 7pm – 10pm U-CHOOSE 2pm – 3pm Late Night Gina McKie 10pm – 1am

  6. Northsound 2Presenter Line-up(Mon-Fri) John McRuvie 6am – 10am Alan Edwards 6pm – 10pm Gary Marshall 2pm – 6pm Ally Bally 10am – 2pm Jim Symon 10pm – 1am

  7. Total Northsound RadioReach (000’s) All Adults 15-24 25-44 45+ 318 49 107 162 Population (000s) Weekly Reach (000s) 145 27 58 60 Percentage Reach % 46% 55% 54% 37% 4 Week Reach 204 38 86 79 Percentage Reach % 53% 64% 78% 74% Source: Rajar/Ipsos RSL. 12 months ending 1st April 2012 N.B Northsound Radio is made up of Northsound 1 (FM) and Northsound 2 (MW)

  8. Northsound 1 Reach (000’s) All Adults 15-24 25-44 45+ 318 49 107 162 Population (000s) Weekly Reach (000s) 127 27 54 47 Percentage Reach % 40% 54% 50% 29% 4 Week Reach 184 37 69 75 Percentage Reach % 43% 58% 76% 70% Source: Rajar/Ipsos RSL. 12 months ending 1st April 2012

  9. Northsound 2Reach (000’s) All Adults 15-24 25-44 45+ 318 50 107 162 Population (000s) Weekly Reach (000s) 42 6 11 24 Percentage Reach % 13% 12% 10% 175 Source: Rajar/Ipsos RSL. 12 months ending 1st April 2012

  10. Listenership: Age Breakdown Source: Rajar/Ipsos RSL. 12 months ending 1st April 2012 N.B Northsound Radio is made up of Northsound 1 (FM) and Northsound 2 (MW)

  11. Total Northsound’s Audience 1 and 4 week reach (%) 76 75 73 67 67 64 61 63 62 49 Source: Rajar/Ipsos RSL. 12 months ending 1st April 2012 N.B Northsound Radio is made up of Northsound 1 (FM) and Northsound 2 (MW)

  12. Total NorthsoundSocial & Gender Profile 79 67 Social Grade Gender Weekly Reach 000’s Source: Rajar/Ipsos RSL. 12 months ending 1st April 2012 N.B Northsound Radio is made up of Northsound 1 (FM) and Northsound 2 (MW)

  13. Northsound RadioThe Local Radio Market – Weekly Audience Source: Rajar/Ipsos RSL. 12 months ending 1st April 2012 N.B Northsound Radio is made up of Northsound 1 (FM) and Northsound 2 (MW)

  14. Northsound RadioThe Local Radio Market – ABC1 Weekly Reach Source: Rajar/Ipsos RSL. 12 months ending 1st April 2012 N.B Northsound Radio is made up of Northsound 1 (FM) and Northsound 2 (MW)

  15. Northsound RadioThe Local Commercial Radio Market – Share of Hours Total Northsound TSA Market Share (All Commercial Radio Listening) Northsound Radio 51.6% Source: Rajar/Ipsos RSL. 12 months ending 1st April 2012 N.B Northsound Radio is made up of Northsound 1 (FM) and Northsound 2 (MW)

  16. Northsound RadioNorthsound v Local Press Source: Rajar/Ipsos RSL. 12 months ending 1st April 2012, JICREG data April 2012 (AIR) Base Northsound TSA N.B Northsound Radio is made up of Northsound 1 (FM) and Northsound 2 (MW)

  17. Northsound RadioKey Facts Northsound 1 is the market leading radio station in Aberdeen and the Shire Northsound 1 has more than double ABC1 listeners than Original 106 Northsound’s combined weekly audience of 145,000 would fill Pittodrie Stadium to capacity 6 times over and still have people queuing outside, or could fill the Press and Journal Arena in the AECC around 17 times over! Listeners to our stations listen on average for a staggering 10.0 hours a week 115,000 (79%) of our listeners do not listen to our nearest commercial competitor Source: Rajar/Ipsos RSL. 12 months ending 1st April 2012

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