Agri-Sales Associates, Inc.

1. Agri-Sales Associates, Inc. Get ready for RESULTS!

2. Overview • Mission - What we aim to do • Origins - Why we do it • Objectives - What are our goals • Approach - How we go after them • Action - Examples of what we do

3. Our Mission • Be the pace setting sales force in the farm and home markets. • Represent ONLY quality companies with real growth potential, on an exclusive basis. • Cover the widest range of customers with unparalleled ties to the market leaders. • Be in the field - know the field - work the field. • Maintain or exceed 15% annual growth.

4. Origins

5. Origins Agri-Sales Associates, Inc. was formed in 1976 by Jerry R. Bellar. His goal was to satisfy a pressing demand for high quality professional sales representation to what was then the agricultural, veterinary, farm store, hardware, and lawn and garden markets

6. Origins Based in Nashville, TN ASA’s home office is strategically situated within 500 miles of 80% of the US Population as well as the overwhelming majority of decision makers among our customers. From here we manage our nationwide information and sales network.

7. Origins We have built our team from quality people within our industry. So you see, for us…The Farm and home market is not just our job,it is who we are.

8. Origins It is estimated that it would cost a company roughly $4 Million Dollars to field and support the Sales team which we have in place today.

9. Origins It is estimated that it would cost a company roughly $4 Million Dollars to field and support the Sales team which we have in place today.

10. Objectives

11. Objectives The Market • The markets we cover are Large, Diverse, and Highly Fragmented

12. Objectives The Market $8 to $10 Billion • The Farm Store Market itself represents somewhere between 8 to 10 BILLION dollars of sales annually

13. Objectives 100+ Major Distributors • This market is divided nationwide by roughly 100 major Distributors $8 to $10 Billion

14. Objectives 100+ Major Distributors • This market is divided nationwide by roughly 100 major Distributors • Who serve roughly 35,000 Dealers in every corner of the country 35,000+ Dealers $8 to $10 Billion

15. Objectives 100+ Major Distributors • These customers are further divided into many different types: • Traditional Farm Stores • Chain Farm Stores • Co-Ops • Buying Group Members • Hardware Stores • Lawn & Garden Stores • Pet Stores • Mass Merchants • Producers • Etc.. Traditional Farm Stores Chain Farm Stores Co-Ops Hardware Lawn & Garden Pet Stores Mass Merchants Buying Groups Producers 35,000+ Dealers $8 to $10 Billion

16. Objectives 100+ Major Distributors One Salesforce ASA • What ASA does for you is to provide a turn key professional sales team to this entire marketplace with the benefit of the countless years of experience in the field, and our highly envied close customer relationships. Traditional Farm Stores Chain Farm Stores Co-Ops Hardware Lawn & Garden Pet Stores Mass Merchants Buying Groups Producers 35,000+ Dealers $8 to $10 Billion

17. Approach

18. Approach ASA is capable of delivering for you a market approach which simply cannot be matched by anyone else!

19. Approach 26 years of experience means that we won’t be learning to shave on your face. We have been around and seen nearly every pitfall and opportunity this market offers, and we bring this to you on day one of our relationship. 26 years Experience

20. Approach We have proactively accumulated a phenomenal wealth of inside industry information. We know whom to talk to, what they are looking for, and how to deliver it to them. 26 years Experience Industry Knowledge

21. Approach More importantly, the customers also know us because we have been valued business partners with them over the years. Beyond simply having a good rapport, we have a reputation for bringing them high quality goods, helping to them sell, and adding profits to their bottom line. 26 years Experience Industry Knowledge Constant Customer Contact

22. Approach The reason we enjoy this kind of inside industry track is quite simply our sales force. We have the BEST sales people you will find in this industry. From California to Maine, Florida to Oregon, our carefully selected team is on the track of sales day in and day out. Quality Sales Team 26 years Experience Industry Knowledge Constant Customer Contact

23. Approach All told the average sales employee will cost you $130,000 to $150,000 before they make their first sale.At ASA we stand on our reputation because you do not pay unless we produce sales, and what you do pay is a prenegotiated percentage.For most companies there is no more cost effective way to generate sales than this Quality Sales Team Cost Effective Sales 26 years Experience Industry Knowledge Constant Customer Contact

24. Approach What is more, having had a salesforce in the field selling multiple lines for so many years, we have gained exposure to multiple markets.You reap the benefits of a consolidated sales approach across all the markets in which your product is viable Quality Sales Team Cost Effective Sales Broad Market Reach 26 years Experience Industry Knowledge Constant Customer Contact

25. Approach With all of the industries we serve we will give your product unparalleled exposure. At 300+ Trade shows per year you will find ASA salespeople working the crowds, meeting the players, and bringing in business for our chosen vendors. Unless you just want to travel and work all those shows, perhaps you should let our team do it for you. 300+ Trade shows Per Year Quality Sales Team Cost Effective Sales Broad Market Reach 26 years Experience Industry Knowledge Constant Customer Contact

26. Approach The best part is that all of these activities are centrally managed at our home office. You have one phone number to call to get answers and to plan for results.All of our product training, sales support, strategic planning, and decision making is done in one place, which means you can spend your time doing what you do best.Which is making great products for us to sell Centralized Management 300+ Trade shows Per Year Quality Sales Team Cost Effective Sales Broad Market Reach 26 years Experience Industry Knowledge Constant Customer Contact

27. Approach CRM Web/IT Literally on top of all of this is a brand new initiative unheard of by any other rep group. We are leveraging our existing information technology, and customer databases to create one of the most powerful Customer Relationship Management systems in our industry. You will benefit from nearly instant web based reports, access to broadcast “ePromotions”, and generally the most up to date sales technology available today. Centralized Management 300+ Trade shows Per Year Quality Sales Team Cost Effective Sales Broad Market Reach 26 years Experience Industry Knowledge Constant Customer Contact

28. Approach ASA Active Sales Approach CRM Web/IT It is this “Active Sales Approach which allows us to product the consistent and dependable results we have for almost three decades. It is this approach which we can put to work for you, immediately. Centralized Management 300+ Trade shows Per Year Quality Sales Team Cost Effective Sales Broad Market Reach 26 years Experience Industry Knowledge Constant Customer Contact

29. ASA Active Sales Approach CRM Web/IT 100+ Major Distributors One Salesforce ASA Traditional Farm Stores Centralized Management Chain Farm Stores Co-Ops 300+ Trade shows Per Year Hardware Lawn & Garden Quality Sales Team Cost Effective Sales Broad Market Reach Pet Stores Mass Merchants 26 years Experience Industry Knowledge Constant Customer Contact Buying Groups Producers 35,000+ Dealers $8 to $10 Billion Action As a single unified sales force covering a wide array of markets we are especially focused on applying our “Active Sales Approach” to a nucleus of the best customers in the industry

30. ASA Active Sales Approach CRM Web/IT One Salesforce ASA 100+ Major Distributors Traditional Farm Stores Centralized Management Chain Farm Stores Co-Ops 300+ Trade shows Per Year Hardware Lawn & Garden Quality Sales Team Cost Effective Sales Broad Market Reach Pet Stores Mass Merchants 26 years Experience Industry Knowledge Constant Customer Contact Buying Groups Producers 35,000+ Dealers $8 to $10 Billion Action Key Targeted Customers

31. Action Key Targeted Customers Following a time tested formula we spend extra time focusing our efforts on the highest value subset of the markets we serve. • 5,000 Dealers • 400 Distributors • 40 Ethical Distributors • Feedlots feeding out 10,000+ head • Dairies servicing 200+ head • 100 integrated hog operations This subset represents nearly 80% of the business in the marketplace

32. Action • In Tennessee Alone we actively service the following high value distribution customers with frequent and regular personal sales calls. Key Targeted Customers • Tractor Supply Corporation • Orgill Brothers • Memphis Serum • American Feed & Farm • Tennessee Farmer’s Coop • Allen Supply • House Hansen Hardware • Wallace Hardware • Pet Care Warehouse • Wheatbelt Stores • Midstates Stores • By actively working with these and other distributors as well as with their own salespeople we are able to create the vital critical mass of attention needed to drive your product through the dealer sales channel to the consumer

33. Agri-Sales Associates, Inc. Your choice for resultsNationwide