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BEC World plc.

BEC World plc. Asian Investment Conference March 31 – April 2, 2008  Industry Overview Financial Highlights 2008 Outlooks. Company Background:. Over 38 years of experience in television. 12 more years to go under the existing license. Concession fees were duly fixed.

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BEC World plc.

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  1. BEC World plc. Asian Investment Conference March 31 – April 2, 2008  Industry Overview Financial Highlights 2008 Outlooks

  2. Company Background: • Over 38 years of experience in television. • 12 more years to go under the existing license. • Concession fees were duly fixed. • Much more than an ordinary television company.

  3. The Businesses: Broadcasting & Media: • An operator of a nation-wide free terrestrial TV network, known as Channel 3. • An operator of 3 FM radio stations in Bangkok. • The owner of Thai popular web-sites “ThaiTV3.Com”; “BECNews.Com”

  4. The Businesses: Sourcing, Producing, Promoting & Distributing Programmes: • Well established in Thai entertainment industry. • Huge Library, used mainly on Channel 3. • Expanding to other types of entertainment activities: • Live Shows, Sport Events, etc.

  5. 2007 Revenue: Advertising Revenues are dominant part of our revenues.

  6. TV Advertising Trend: High Growth Rate – Recovers Fast Source: AGB Nielsen Media Research

  7. TV ADEX-2003-2006 Source: AGB Nielsen Media Research

  8. Advertising Expenditure Trends: ESTIMATED TOTAL ADVERTISING EXPENDITURE BY MEDIUM 2007 VS 2006 BAHT MILLIONS MEDIA 2007 SOV% 2006 SOV% DIFF % Change TV 53,484 58.13 53,473 59.59 11 0.02 RADIO 6,401 6.96 6,596 7.35 (195) (2.96) NEWSPAPERS 15,286 17.20 15,425 17.19 401 2.60 MAGAZINES 5,903 6.42 6,179 6.89 (276) (4.47) CINEMA 4,391 4.77 2,086 2.32 2,305 110.50 OUTDOOR 4,480 4.87 4,667 5.20 (187) (4.01) TRANSIT 956 1.04 994 1.11 (38) (3.82) IN STORE 570 0.62 314 0.35 256 81.53 TOTAL 92,010 100.00 89,735 100.00 2,275 2.54 Source: AGB Nielsen Media Research

  9. Advertising Spends on TV 2007 vs. 2006 Baht : Millions +0.4% +12.7% +3.7% -10.7% -6.3% -27.1% Source: AGB Nielsen Media Research

  10. Market Shares 2007: Source: AGB Nielsen Media Research

  11. 2007 Highlights: Net Earnings 2,252 +37.1%

  12. BEC World Operating Results

  13. Industry Reform: • The Broadcasting Bill is now effective. • The reform is about to begin. • The reform is “blessing in disguised” for BEC as the industry will be more transparent and orderly. • Long awaited new investment opportunities in domestic market will be opened for BEC.

  14. Advertising Spends on TV Jan&Feb 08 vs. Jan&Feb 07 Baht : Millions

  15. High Operating Leverage: As our operating costs and expenses are mostly fixed in nature, thus BEC World has high operating leverage. Our profitability will improve greater than the growth rate of our revenue growth. Revenue and Profit Growth (1Q99 is BASE)

  16. BEC’s Dividend History: Baht per share BEC World intends to grow its dividend as well as to retain high payout ratio. With our ability to make profit and the fact that we normally generates more cash than the reported profit, thus these objectives are not that difficult.

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