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Pantene ELE 8TV-TV3 campaign Date: June 2005

Pantene ELE 8TV-TV3 campaign Date: June 2005. 15sec Capsule x2. Phase 1: Teaser. Phase 2: Launch. 30sec Promo x1. Phase 3: Post-Launch. Testimonial: 30sec Promo x2. No. Office version Script. Scene. Remarks. 1. Is your Hair giving you the office blues?.

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Pantene ELE 8TV-TV3 campaign Date: June 2005

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  1. Pantene ELE 8TV-TV3 campaign Date: June 2005 15sec Capsule x2 Phase 1: Teaser Phase 2: Launch 30sec Promo x1 Phase 3: Post-Launch Testimonial: 30sec Promo x2

  2. No. Office version Script Scene Remarks 1. Is your Hair giving you the office blues? Commercial insert of girl in elevator. Super: Bad hair moment? 2. Save your hairstyle in one minute! Super: Fix your Frizz in One Minute! 3. A new way to fix your work frizz! Super: Just Squeeze, Spread & Style. 4. Pantene logo signoff. 5. 8TV & TV3 logo signoff. Pantene ELE 8TV-TV3 campaign Pantene ELE Challenge Teaser promotion

  3. No. Cafe version Script Scene Remarks 1. Is your Hair giving you the social cold feet/blues? Commercial insert of girl at cafe. Super: Bad hair moment? 2. Save your hairstyle in one minute! Super: Fix your Frizz in One Minute! 3. A new way to fix your work frizz! Super: Just Squeeze, Spread & Style. 4. Pantene logo signoff. 5. 8TV & TV3 logo signoff. Pantene ELE 8TV-TV3 campaign Pantene ELE Challenge Teaser promotion

  4. No. Office Version Script Scene Remarks 1. Playing the SSS theme song. 2. Host: Hey there! There’s an easier way to fix your frizzy hair. Host presenting to a group of female office employees. 3. You can control Bad hair moments in one minute with Pantene ELE! 4. Just Squeeze, Spread & Style. 5.  Insert commercial footage of Product Benefits 6. Take that challenge to test it! 7. One minute to Squeeze, Spread & Style. 8. Full frame Pantene ELE signoff 9. 8TV & TV3 signoff Pantene ELE 8TV-TV3 campaign Pantene ELE Challenge Launch promotion

  5. No. Cafe Version Script Scene Remarks 1. Playing the SSS theme song. 2. Host: Hey there! There’s an easier way to fix your frizzy hair. Host presenting to a group of female friends 3. You can control Bad hair moments in one minute with Pantene ELE! 4. Just Squeeze, Spread & Style. 5.  Insert commercial footage of Product Benefits 6. Take that challenge to test it! 7. One minute to Squeeze, Spread & Style. 8. Full frame Pantene ELE signoff 9. 8TV & TV3 signoff Pantene ELE 8TV-TV3 campaign Pantene ELE Challenge Launch promotion

  6. Pantene ELE 8TV-TV3 campaign Pantene ELE Challenge Launch programme promotion 8TV programme association Creative Concept: Squeeze, Spread, Style in One Minute Quickie: Say Squeeze, Spread, Style, three times in the fastest time. Call in to win samples of the conditioner and more. Talent host to appear as mediator for call-ins. Exciting activity where includes playback or any activity to promote benefit of one minute. Sureheboh participation as quickie content. The Quickie Vox Pops or Interview of the Challenge Testimony (2-3minutes)

  7. No. Testimonial Script Sample Scene Remarks 1. Super: Frizz Fixer Test Results! Woman 1: I took the test in my office 2. Video capture of talents in public or exterior location. Woman 2: Y’know that One minute Frizz Fixer Test! Woman 3: I tried it! 3 simple steps on the spot! 3. Woman 1: Squeeze, Spread Style Super: Squeeze, Spread, & Style 4. Woman2: Squeeze, Spread, Style Super: Squeeze, Spread, & Style 5. Woman3: No more bad hair moments wherever I go. Super: 6. Woman 1: Feels really nice. My hair’s all changed. Woman 2: I’m amazed! It’s so easy to style, Woman 3: just takes one minute! Super: One minute to Reduced hair frizz 7. Each video image flips to reveal Squeeze, Spread, Style. 8. Full frame Pantene ELE signoff 9. 8TV & TV3 signoff Pantene ELE 8TV-TV3 campaign

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