1 / 11

A Publisher’s Perspective

A Publisher’s Perspective. Mobile Technologies: Issues for Academic Libraries 13 th Annual Digital Library Symposium. Presented by: Suzanne BeDell. Consumer mobile content world is exploding: More popular than Harry Potter ?!. A faster launch trajectory than iPhone!.

mihaly
Télécharger la présentation

A Publisher’s Perspective

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. A Publisher’s Perspective Mobile Technologies: Issues for Academic Libraries 13th Annual Digital Library Symposium Presented by: Suzanne BeDell

  2. 1

  3. Consumer mobile content world is exploding: More popular than Harry Potter?!

  4. A faster launch trajectory than iPhone! 5

  5. Device attributes contribute to web usage: highest web use ratios are due to screen size, graphics resolution, memory and operating system speed/reliability Source: Morgan Stanley; Mobile Carriers; Elsevier UCD; Forrester

  6. 6 Preferred delivery technologies for different content types 1 Worst Fit 5 Best Fit 2 3 4 7 Source: Elsevier UCD and Strategy Analysis

  7. Perfect for Magazines, but the price is a sticking point…

  8. Remember Mapquest? 1

  9. Apps to Accelerate Research 1

  10. What’s a publisher to do?

More Related