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CAREER DECISIONS. “WHAT DO I WANT TO BE WHEN I GROW UP?”. M.E. PP 687-688. STEP ONE. A. SELF ASSESSMENT - WHAT ARE YOUR VALUES, LIFESTYLE GOALS & INTERESTS?. 1. VALUES - WHAT IS IMPORTANT TO YOU.
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CAREER DECISIONS “WHAT DO I WANT TO BE WHEN I GROW UP?”
M.E. PP 687-688 STEP ONE A. SELF ASSESSMENT - WHAT ARE YOUR VALUES, LIFESTYLE GOALS & INTERESTS?
1. VALUES - WHAT IS IMPORTANT TO YOU WORK VALUES - VALUES IMPORTANT TO SUCCESS ON THE JOB: HONESTY, DEPENDABILITY, DILIGENCE, TEAM SPIRIT
WHERE YOU LIVE TYPE OF HOUSING LEISURE ACTIVITIES RELATIONSHIPS WITH FAMILY & FRIENDS TYPE OF TRANSPORTATION WHAT YOU DO TO EARN A LIVING 2. YOUR LIFESTYLE GOALS LET'S SEE A BUDGET
3. GOAL SETTING • LONG RANGE GOALS - THOSE FURTHEST INTO THE FUTURE • MEDIUM-RANGE GOALS - HELPS YOU TO MOVE CLOSER TO LONG RANGEGOALS • SHORT-RANGE GOALS - THOSE THAT ARE MOST IMMEDIATE • LIFESTYLE GOALS - HOW YOU SEE YOURSELF LIVING IN THE FUTURE
4. INTERESTS • YOU’LL PROBABLY SPEND 30-40 YEARS WORKING SO YOU WANT TO CHOOSE SOMETHING YOU ENJOY • FAVORITE CLASSES? • HOBBIES? • WORLD OF WORK CAREER INTEREST SURVEY
5. SKILLS & APTITUDES SKILLS - WHAT YOU’RE GOOD AT APTITUDE - A KNACK, OR A POTENTIAL, FOR LEARNING A CERTAIN SKILL
6. YOUR PERSONALITY LIST 10 WORDS THAT DESCRIBE YOUR PERSONALITY SELF-DIRECTED SEARCH DICTIONARY OF OCCUPATIONAL TITLES - DESCRIBES RELATIONSHIPS OF JOBS WITH DATA, PEOPLE & THINGS
7. WORK ENVIRONMENT • INDOORS/OUTDOORS? • SITTING DOWN/STANDING UP? • DUSTY, NOISY, BLOODY? • DANGEROUS? • PHYSICAL? • SHIFTS? • WORK RELATIONSHIPS? ALONE?
B. CAREER ASSESSMENT - (STEP 2) • WHAT KIND OF WORK VALUES? • HOW DOES THE JOB FIT INTO YOUR LIFESTYLE? (TRAVEL? FAMILY TIME? WEEKENDS?) • CAREER OUTLOOK - AVAILABILITY OF JOBS • HOW MUCH EDUCATION & TRAINING? (2 YRS? 4 YRS? 8 YRS?) • DUTIES & RESPONSIBILITIES? • NEEDED SKILLS/APTITUDES? (DOES THE JOB MATCH YOUR’S?)
CAREER ASSESSMENT • PERSONALITY TRAITS NEEDED • DOES THE WORK ENVIRONMENT MATCH THE ONE YOU WANT? • WORK RELATIONSHIPS?
C. RESOURCES • DICTIONARY OF OCCUPATIONAL TITLES (JOB DESCRIPTIONS) • OCCUPATIONAL OUTLOOK HANDBOOK (PROVIDES DETAILS ON HOURS, EDUCATION, SALARIES, WORKING CONDITIONS, ETC.) • CAREER CONSULTANT • ON-THE-JOB TRAINING
marketing Careers
E. Marketing careers (no notes) • Characteristics of a marketing career • Diverse jobs (buying, selling, creating, advising, designing ads) • 33% of U.S. jobs involve marketing • Above average income • Advancement • Can be stressful
Marketing careers • Employment trends are projected to continue at a high level through 2012 • Occupational area • Advertising • Customer service • E-commerce • Entertainment marketing
Entrepreneur Fashion merchandising Financial services Food marketing Hospitality marketing Importing/exporting Market research Pharmaceutical marketing Occupational area
Product management Professional sales Public relations Real estate Restaurant management Retail mgt. Sales mgt. Service marketing Sports marketing Travel/tourism Occupational area
E. Job levels • Entry-level jobs – no experience needed; very few decisions to make • Career-sustaining jobs – higher level skills; more decisions (head teller at a bank)
Job levels • Marketing specialist employees - a team leader; involved in daily decision-making (account executive at an ad agency) • Marketing supervisors – requires good management skills; must make smart decisions on a regular basis; higher income (customer service manager at a bank) • Managers and CEOs/owners – top level job; highly skilled, run the business; responsible for success/failure (Chief Financial Officer of Marriott Corp.
A. Job leads – finding potential job openings • 1. Cooperative education/Internship • 2. Newspaper and trade magazines • 3. Employment agencies • Public – supported by state & federal $$; free service; Employment Security Commission • Private – profit driven; fee charged to the employer or employee; Manpower, Kelly services
Job leads • 4. Company personnel/human resources offices • 5. Internet – Hotjobs.com; Monster.com; Careerbuilder.com • Letters of inquiry – written to a company about potential job openings after other job leads have been exhausted
6. Networking • a. Building relationships from people you know to people they know • Not formal groups with formal rules • “Word of mouth” • Done through clubs, conferences, trade associations, church, community activities, athletic events
b. Obstacles in networking • Personal barriers – uncomfortable reaching out to others; lack of trust • Lack of knowledge – don’t understand the benefits or know how to find networks • Lack of foresight – don’t look ahead to the future value; don’t have time & won’t make time • Lack of work ethic – doing just enough to keep a job & going no further
B. Applying for a job? • Step 1: Application • Application form • Cover letter • Résumé • References • Electronic résumé no notes yet
a. Application form – requested info. to be used in the hiring decision • 1. Write clearly & spell correctly • 2. Use blue or black ink • 3. Full name, not nickname • 4. Specific job title, not “any job” • 5. Complete education info. Including years, concentrations • 6. Complete employer info. – Including addresses, duties, time
Application form • 7. Complete every section – n/a or “not applicable” in areas that don’t apply; _____________ will also work if neat • 8. Get permission from references before using their names more on references later
b. Cover letter • Personal business letter that accompanies a resume & introduces a person to the company (never send a resume without a cover letter) • Get example & write scratch copy
Resume – a personal data sheet providing info about a person 6 sections • 1. Heading – includes personal information (name, address, phone, email, fax) • 2. Job Objective – Identifies the position to be considered
Resume • 3. Education & training – formal education & additional training included; significant courses taken (can be switched with work experience) • 4. Work experience – List all jobs in reverse chronological order; description of all jobs & specific skills; volunteer work can be included here
scratch resume Resume • 5. Personal accomplishments – list activities, honors, interests, abilities • 6. References – people (not relatives or friends your own age) who can give a positive recommendation • Former employers, teachers counselors, business contacts (have list of all info) • “References Available Upon Request”
d. Electronic resume • Becoming very popular to send resume online • Text only • Avoid bold, italics & underlining • Traditional fonts (size 12 or 14) • Computer scans resume searching for key words/phrases (whatever the company is looking for) • Spell out acronyms & use industry specific jargon • Submit as an attachment; be sure email address is correct
Step 2: Prepare for the interview • A. Dress professionally • 1. DRESS AS IF YOU WORKED THERE - ONLY BETTER • 2. NO JEANS • 3. CONSERVATIVE HAIR • 4. JEWELRY - “RULE OF 5” - CONSERVATIVE ONLY • 5. NO TOBACCO, GUM, FOOD
Dress professionally • 6. CLEAN HAIR, SKIN, NAILS • 7. FRESH BREATH • 8. NO COLOGNE
Prepare for the interview • B. Arrive 10 minutes early • C. Be knowledgeable about the company (look it up) • D. Practice answering questions (get your list) • E. Prepare questions to ask the interviewer (get your list)
Step 3: Make a good 1st impression • APPEARANCE COUNTS!!!! • SHAKE HANDS!!! – at the beginning & at the end of the interview • ATTITUDE! ATTITUDE! ATTITUDE! – • Separates winners from losers • Smile • Eye contact • Enthusiastic & motivated
Step 4: Follow up the interview • A. FOLLOW-UP LETTER – thank you letter stating your appreciation for the time they gave as well as reaffirming interest in the job • B. PHONE CALL – if you have not heard the results, call 5-6 days later • C. RESIGNATION LETTER – (IF YOU GET THE JOB); letter written to inform your employer that you are leaving • Always follow company policy • 2-week notice is common courtesy
Follow up • D. REFERENCE LETTER – letter from a previous employer containing statements about your character, abilities, skills & attitudes • Get one before you leave • Make copies
E. After you’re hired • 1. Thank all of the interviewers • 2. Maintain a list of accomplishments • 3. Keep learning new skills • 4. Keep network contacts • 5. Volunteer and be a team player
After you’re hired • 6. LEARN THE COMPANY POLICIES • WORK SCHEDULES • HIRING PROCEDURES • COMPENSATION • BENEFITS • 7. LEARN COMPANY REGULATIONS • EMPLOYEE CONDUCT • CUSTOMER TRANSACTIONS • GENERAL WORKPLACE ISSUES