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Djippos Research

Dive into the world of Interrailling with user interviews and research methods to uncover traveler personas and segmentations. Explore the essence of freedom, adventure, and camaraderie in this unique form of travel.

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Djippos Research

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  1. Djippos Research Brought to you by : t Milan Balk Martin Boon DjigoCardoze Sharif El Farhaoui

  2. Points to adress: onderzoeksmethodieken resultaten eisenonderzoek segmentatie keuze segment persona

  3. Digital Ethnography “ Het digitaalobserveren van de interactietussenmens en ervaring ”

  4. User Interviews “ Eenhelderinzichtvekrijgen in Diepergelegenemoties “

  5. Uitgangspositie: Vrijheid Avontuurlijk

  6. Samenhorigheid ” In my opinion, interailingis made up of 5% looking tourist sites, 5% trying to get through borders, 5% using the public transport, 10% paying for it all, and 75% is sharing experiences and life stories with other travellers " “ The beauty of the 75% is that you, by being on an interrail ticket, already seem to have subscribed to a common ideology of some kind. At least in my experience, this ideology is mostly genuinely anti-conservative and anti-authoritarian, as a lot of talk is concentrated on how close-minded people at home are " Ongebondenheid

  7. Impulsiviteit “ Het is heerlijkomvooraf in 1 keerallekostengedekttehebbenzodat je je op de rest van je reistotaalgeenzorgenhoefttemaken over financien “ “ Onderwegoveraluitkunnenstappen is waarik het voor doe “ “ De mogelijkheidhebbenomelkeavond in eenander land teovernachten is heerlijk in vergelijkint met hotel reserveringen die al maanden van tevorenzijngeboekt “ Ruimdenkendheid

  8. Eisenonderzoek: • Specifiek en concreet de interesses van de doelgroepkunnenbenoemen. • Eenduidelijkeafbakeningvooronzesegmentatie • Al onzeonderzoeksvragenbeantwoord op eenmanierwaardoorerverdergeenvraagtekensmeerzullenbestaan. • - Het stereotype Interrail-reizigerkunnenbenoemen.

  9. Segmentatiedoelgroep: Afgestudeerdestudenten die binnen 5 jaarnahunstudiegaanreizen met InterRail

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