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Hey Bill -- Coach K said our uniforms were cleaner than theirs, thanks to you and VIZIR . Thanks, man!

VIZIR and the 1998 NCAA Tournament. VIZIR: It works harder when you work harder. Hey Bill -- Coach K said our uniforms were cleaner than theirs, thanks to you and VIZIR . Thanks, man!. I have NO PROBLEM taking a sack … I’ll just use VIZIR after the game. Mr. Clean….

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Hey Bill -- Coach K said our uniforms were cleaner than theirs, thanks to you and VIZIR . Thanks, man!

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  1. VIZIR and the 1998 NCAA Tournament VIZIR: It works harder when you work harder. Hey Bill -- Coach K said our uniforms were cleaner than theirs, thanks to you and VIZIR. Thanks, man!

  2. I have NO PROBLEM taking a sack … I’ll just use VIZIR after the game.

  3. Mr. Clean… OK, I’m out of Vizir. So, I’ve got to keep these sweaty Vols off my clean uniform.

  4. PROCTER & GAMBLE:Vizir as First Euro-brand?

  5. P&G Multidomestic Strategy UK Neth. France Germany Italy

  6. P&G Vizir: Is this a global industry? • Market Drivers • Cost Drivers • Competitive Drivers • Government Drivers • Other factors??

  7. International Strategy:Managing Dual Pressures High Pressures for Global Efficiency Low Low High Pressures for Local Responsiveness

  8. Product Characteristics Map High Washing Temp Enzymatic Stain Removers Fabric Softener Bleach Additives

  9. Product Characteristics Map High Washing Temp Excluded countries Italy Italy Enzymatic Stain Removers Fabric Softener Spain Bleach Additives

  10. P&G “TransEuro” Strategy UK Neth. Zone 1 France Germany Spain Italy Zone 2

  11. Epilogue • 1981: Vizir launched in Germany ONLY • Natl. subsidiaries resisted pressure from HQ • Henkel launched its own HDL next day!! • 1982: Vizir launched in Austria, Switz, France, Belgium, Neth. • UK, Italy, and Spain > No Vizir; Not forced to adopt products • Timing was critical, to preempt Henkel • Invested to increase capacity

  12. Epilogue • VIZIR was precursor to “Liquid Tide” in US • Great irony is: P&G’s struggle to develop “Euro-brand” first found success in another large, integrated market…the U.S. • The VIZIR experience facilitated learning/cross-fertilization w/in P&G worldwide • Developed “world-class” technology and product development capabilities worldwide

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