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Launched in March 2008, our magazine subscription service fills a crucial gap in the Irish market as the only provider of such specialized fulfillment and subscription services. By guaranteeing subscription sales and reducing reliance on impulse purchases, we ensure upfront income for publishers. Our customer service-driven approach allows subscribers to feel directly connected to publishers. With tailored services like separate contact points and integrated renewal strategies, we help increase subscriber retention and revenue through cross-promotion and efficient mailing solutions.
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Irish Fulfillment &Subscription Services Magazine Subscription Service
About Us • Launched March 2008 • Designed to fill a gap in market • Only provider of such services in the Country
Subscription Sales • Magazine subscriptions are guaranteed sales for subscription period • Less reliance on impulse purchases • Income is received up front • Renewals rate could be higher • UK and US sub %’s are substanially higher
IFSS Solution • Provide a low cost solution to Irish Publishers • Focused purely on retaining and increasing subs • Customer service driven • Outsourced function however consumers will feel that are dealing with the publisher directly
IFSS Services • Outsourced Office • Separate Phone number for each publisher • Separate address for each publisher • Separate email for each publisher
IFSS Services • Mailing list to publisher/Mailing house per issue • Orders taken and money either sent to publisher or paid into your bank account • Web Orders taken • Renewal letters sent as agreed with publisher • Reports as agreed with publisher
IFSS Services • Tesco vouchers • UK distribution partner – substantial savings on postage can be achieved depending on volume • UK Office to take orders from UK • Subscription cross selling participating publishers
Summary • Remove an admin function • Specialist company will maximise the potential from your subscription asset • Potential savings on overseas post • Opportunity to increase subscription revenue through :- cross promotion, lapsed sub offering & on line promotions