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Communications and Marketing Librarians: A behind the scenes look Session 307

Communications and Marketing Librarians: A behind the scenes look Session 307 . Catherine Baird , Marketing Communications and Outreach Librarian, McMaster University Library Nancy Collins , Communications Librarian, University of Waterloo Library

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Communications and Marketing Librarians: A behind the scenes look Session 307

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  1. Communications and Marketing Librarians: A behind the scenes lookSession 307 Catherine Baird, Marketing Communications and Outreach Librarian, McMaster University Library Nancy Collins, Communications Librarian, University of Waterloo Library Cecile Farnum, Communications and Liaison Librarian, Ryerson University Library and Archives

  2. Welcome to the Coke Central Meeting of Great Marketers!February 25, 2010 - 9:00 a.m. This image is used under a Creative Commons license: http://www.flickr.com/photos/22280677@N07/2510532872/

  3. 3 Challenges to Telling the Library Story This image is used under a Creative Commons license: http://www.flickr.com/photos/obi2000/4379057515/

  4. Problem #1: Telling the Library StoryAre we being effective? Image used with permission of Wyoming Libraries

  5. Image used with permission of Wyoming Libraries

  6. Image taken from: Neumeyer, Marty.  Zag:  The #1 Discipline of of High-Performance Brands.  www.zagbook.com pp 22-23.

  7. Moving Beyond the Bookmark – what else is there? • Website • Newsletter • Blogging or tweeting • Brochure • Word of mouth • Events • Engage your users in your marketing • Videos • Building a visual identity

  8. Avoid the Checklist Syndrome! This image is used under a Creative Commons license: http://www.flickr.com/photos/mistersnappy/2282846520/

  9. What is your library’s story? This image is used under a Creative Commons license: http://www.flickr.com/photos/rajarshi/4367150939/

  10. Problem #2 Finding the Right Fit – Where we come in… http://www.flickr.com/photos/39839019@N02/3902285320/ This image is used under a Creative Commons license: http://www.flickr.com/photos/39839019@N02/3902285320/

  11. What do we do?

  12. This image is courtesy of Chris Hernandez, University Advancement, Ryerson University

  13. This image is courtesy of Chris Hernandez, University Advancement, Ryerson University

  14. Scopus Student Ambassador Program Mark Smith 3B Arts and Business

  15. What is a week in our work-life like?

  16. To librarian or not to librarian… This image is used under a Creative Commons license: http://www.flickr.com/photos/7336933@N04/1849623923/

  17. What are our challenges? This image is used under a Creative Commons license: http://www.flickr.com/photos/loufi/3500076/

  18. Marketing plan basics

  19. Marketing plan basics Marketing speak Plain speak

  20. Building the relationship – Problem #3 This image is used under a Creative Commons license: http://www.flickr.com/photos/39839019@N02/3787268670/

  21. Marketing and Communications Plan Image used with permission by Lauren Marek: http://www.flickr.com/photos/laurenmarek/4192005404/

  22. "Mills library hostage crisis: day 15."  /The Silhouette/ [McMaster, Hamilton], 19 November 19 2009: A12.  Print.

  23. Homework • Make a list of all of your marketing or communications activities over the year. What does it say about your library? Is it what you want?

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