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Still the world

Still the world

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Still the world

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    Slide 1:

    www.roadway.com/shippers/sbrc.html debra.canale@roadway.com 330-384-9000 x5396 FIND IT FAST! ADVANCED TIPS AND STRATEGIES FOR SEARCHING THE WWW

    Slide 2:Still the worlds fastest growing human community. 407 million online; 700 million by 2005. (Newest prediction by an Internet guru -- 1 billion within two years!!) More than 4 billion web pages (NEC Research).

    THE INTERNET / WWW

    Slide 3:FINDING STUFF ON THE WEB

    The first step is understanding the the difference between Internet PROVIDERS, BROWSERS and SEARCH ENGINES.

    Slide 4:INTERNET SERVICE PROVIDERS (ISPs)

    To access the Internet, you need an Internet provider. National providers such as IBM GlobalNet or AT&T Local providers Service providers such as AOL or Compuserve Cable access (Roadrunner) T1, DSL lines; ISDN lines.and more

    Slide 5:INTERNET BROWSERS

    To use and see the Web, you need Web browser software. This software is installed on your own personal computer. The browser software interprets the HTML and allows you to see the document or page. Netscape and Internet Explorer have 95% of the market.

    The browser is the gray frame that goes around the web page.

    Slide 7:INTERNET BROWSERS

    Browser options allow users to: maneuver between web pages reload badly transmitted pages or images print pages; save/look at pages offline find specific words on a page copy/save/store text and images (see last 4 slides) set bookmarks For more info on browsers, see http://ce.fis.utoronto.ca/tig/Demo/

    Use the Internet Options box under TOOLS on the toolbar to set your browser the way you want it.

    Slide 9:WWW SEARCH ENGINES

    Robots, crawlers, and spiders search and index WWW pages and create a proprietary database or index of them. Resulting database can be searched using the database search engine by specifying a series of terms or topics. Search options available such as Boolean, field searching, proximity operators, nesting, truncation and more. (See SEARCH ENGINE COMPARISON MATRIX on previous web page)

    At the BUSINESS RESOURCE CENTER, click on SEARCH ENGINES for access to Google, Fastsearch, Northern Light, etc. www.roadway.com/shippers/sbrc.html

    Slide 11:ADVANCED SEARCH OPTIONS:BOOLEAN

    Boolean searching allows word and phrase combination searches using AND, OR and NOT The word AND between two terms or phrases ensures that both are present in the resulting documents. For example, the search logistics and trucking will find those documents or pages which contain both terms.

    logistics trucking logistics and trucking (limited # of hits)

    Slide 13:BOOLEAN (cont.)

    The word OR between two terms or phrases ensures that at least one of them is present in the resulting documents. For example, the search logistics or trucking would find those documents or pages that contain either of the terms.

    logistics trucking logistics or trucking (large # of hits) roadway express Roadway Express becomes roadway or express PAGES RETURNED THAT SAY: (I fell down in the roadway) (Please express mail the letter to me) (I want to express how I feel about the dead dog in the roadway) (roadway express) Many Search Engine Defaults put an or between terms This is why you get so many false hits!

    Slide 16:ADVANCED SEARCH OPTIONS

    Solution: PHRASE SEARCHING allows the searcher to specify that terms must appear together as a phrase in the Web document. In most search engines, phrases are indicated by double quotation marks. Examples: sales force automation, export company profiles, or myrtle beach golf.

    Slide 17:BOOLEAN (cont.)

    The Boolean NOT is used to exclude words or phrases from a search. For example, the search dolphins AND NOT football would locate those documents or pages that contain the word dolphins but not the word football, eliminating pages about the Miami Dolphins football team. football dolphins

    Slide 18:ADVANCED SEARCH OPTIONS (cont.)

    FIELD SEARCHING (most important) restricts searches to certain portions of documents or pages, such as the title of the Web site, or words in URL only. In Altavista and Infoseek, the keyword (title, URL, link, etc..) should be in lower-case, and be immediately followed by a colon and the search term(s). ALTAVISTA

    Slide 19:ADVANCED SEARCH OPTIONS (cont.)

    TITLE SEARCHES: On Northern Light, Google, Hotbot or FastSearch, title searches can be specified using an assigned line, or a pull-down menu to restrict the search to certain portions of documents or pages

    Northern Light TITLE SEARCH FastSearch TITLE SEARCH Google TITLE SEARCH Hotbot TITLE SEARCH

    Slide 24:ADVANCED SEARCH OPTIONS (cont.)

    TRUNCATION operators allow searching for groups of words with a similar pattern. For example, at the end of the word audit a truncation operator would find audits auditing auditor audited etc.. Altavistas truncation operator is an asterisk (*). Other search engines may use $ or !

    Slide 25:TRUNCATION, cont.

    In Altavista, the truncation operator will replace a maximum of 5 letters in place of the asterisk (*). Altavista requires that you specify at least three letters in front of the *notation. Also, the wildcard matches only lower-case characters, (not capital letters or digits)

    Slide 26:ADVANCED SEARCH OPTIONS (cont.)

    PROXIMITY (nearness) operators allow searchers to specify that search terms be near others, within a certain number. business use near yachts market share near kodak Altavista finds words within 10 of another; SNAP (NBCi) within 25 words, and Web Crawler allows you to specify the number.

    Slide 27:META and NEWS SEARCH ENGINES

    Meta search sites provide access to many search engines at once. They can be searched simultaneously, or the site can be used as an access point for the individual search engines.

    Profusion METASEARCH ENGINE

    Slide 29:ALTAVISTA SEARCH (narrowed)

    SEARCH TERMS international shipping (default OR search) international and shipping (AND search) international shipping (phrase search) title:international shipping (field search) title:international shipping and mexico title:(international shipping and mexico) (nested search) HITS 2,279,094 8346 2221 1181 340 58

    Slide 30:SEARCH TIPS

    MOST IMPORTANT Identify exactly what it is that youre looking for. The Web cant guess that when you typed film industry, you were really looking for market share numbers and growth potential for Fuji Corporation.

    Slide 31:COPYING TEXT

    Highlight the text that you want to copy. Press the CONTROL and then the C key on your keyboard to copy the text to memory. (or use the EDIT menu, copy option) Open your word processing program (Word, WordPerfect, etc.) or PowerPoint. Press the CONTROL and then the V key on your keyboard to paste the text to the page. (or use the EDIT menu, paste option; or click on your right mouse button, press paste)

    Slide 32:COPYING IMAGES

    Put your cursor on the image you want to copy. Click on your right mouse button. Click on COPY option. (you can also SAVE the image to a file) Open your word processing program (Word, WordPerfect, etc.) or PowerPoint. Press the CONTROL and then the V key on your keyboard to paste the text to the page. (or use the EDIT menu; or click on your right mouse button to paste the image)

    Slide 33:COPYING WHOLE WEB PAGES (SCREEN SHOTS)

    Center the web page the way you want it to look on your presentation. Click on the Print Screen key on your keyboard. Open your word processing program (Word, WordPerfect, etc.) or PowerPoint. Press the CONTROL and then the V key on your keyboard to paste the web page into your document. (or use the EDIT menu; or click on your right mouse button to paste the image of the web page)

    Slide 34:SAVING/INSERTING IMAGES

    Put your cursor on the image you want to copy. Click on your right mouse button. Click on SAVE IMAGE AS option, and save the image to a file folder of your choice. Open your word processing program (Word, WordPerfect, etc.) or PowerPoint. Click on the Insert toolbar option, and then the Picture, From File option. Locate the image in the file where you saved it, highlight the file, and click OK.

    Slide 35:CROPPING IMAGES

    Click on the image Use the Crop button on your Picture Toolbar to trim the image to the desired shape Use this cropper to isolate graphs, charts, etc. from a web or PDF page for use in presentations or reports. Cropper Tool

    Slide 36:SEARCH ENGINE COMPARISON MATRIX

    Return to the Search Engine page of the Business Resource Center for access to a one-page Quick Reference comparing the Advance Search features of six popular search engines. OR, go directly to this URL: http://www.roadway.com/elements/pdfs/search_matrix.pdf

    Slide 37:THE END