ifeng

1. www.ifeng.com Phoenix New Media Platform for Brand-Building Date: August, 2013

2. Launched in June 1998 New Media is a multi-media platform comprising ifeng.com, wireless (mobile) and broadband video services to Chinese worldwide ifeng.com is the official website of Phoenix TV Enriched contents blending multi-media, wireless services offering web users texts and images, internet TV, video-on-demand and cyber communities ifeng.com has a daily pageview of 830 million*, according to iResearch in April 2014. ifeng.com ranks No.4 among all China online portals ifeng.com forges a dynamic synergy between the wide-ranging Phoenix TV programmes and the cyber community via its interesting mix of news, financial information, lifestyle and entertainment Phoenix New Media *As at 1st Quarter of 2014

3. Award-Winning New Media Special Contribution Award 2012 － Effie China Great Wall Advertiser Golden Partner Award 2012 － China Great Wall Advertising Awards Best Innovative Marketing Platform 2012 － Innovative Marketing The Most Valuable Info Site of the Year 2010－ New Weekly The Best Brand Building Contribution Award in China 2008－ 21st Century Business Herald Best On-line Media in Commercial Internet in 10 Years－ Internet Weekly Influential Brand on Internet Culture － 6th China International Expo on Internet Culture Contribution to Self-discipline for China Internet Industry 2008 － Internet Society of China

4. Why do you need ifeng.com? Because Phoenix is a solid gold brand.You need ifeng.com to build your own brand.

5. Brand makes the “Real Difference” Brand is without a doubt the key to make the “Real Difference”. ifeng.com, rides on Phoenix global brand value, connects people with a colossal of hyper links ranging from information, finance, broadband, entertainment, forum and blog, elevating Phoenix from an on-screen medium to a web-based interactive portal.

6. Your wide window to the information world Echoing Phoenix’s powerful influence 凤凰科技频道 Technology Section Cultural Section Buddhism Section Sports Section Property Section Military Section Blog & Forum Media Section History Section

7. Phoenix Charity Information ifeng.com offers internet users with diversified information including instant news, financial updates, technology trends, culture, sports, lifestyle, Taiwan news, entertainment and fashion at the click of a mouse.

8. Exclusive, unbiased Breaking News Chinese Perspective, Credible Phoenix global team of reporters In-depth, independent 24/7 Comprehensive Up-to-the-minute

9. Top Phoenix TV Shows on ifeng.com Original footage from A-list shows on Phoenix Chinese and InfoNews Channel • Panoramic Eyeshot of Phoenix • Tiger Talk • Secret Documentary • Head Start In Finance • Social Watch • From Phoenix to the World • Newsline • All videos are accessible via: live broadcasting, on-line viewing, downloading etc. • Mainland Q&A • Observation Post of Military Situation • Summary of Press  • A Date with Lu Yu • Behind the Headlines with Wen Tao • Asian Journal • Good Morning China

10. Showcase your products on video Show off the well-made advertisement… Phoenix Video Ad an effective advertising format presenting an animated panorama of your product

11. provides news, data, analysis for business community and investors. • The Financial Market Page • The Investment Page • Instant Market Data Update Tailor made for your brand ”Business in China” for Mercedes Benz Join hands with big events World Economic Forum Special Feature, Sponsored by Lenovo ThinkPad Customized Video Features Samsung, Buick etc.

12. Entertainment & LifestyleWho's hot and what's exciting in the world of glamour and glitz in Hong Kong, Taiwan, Mainland China and Los Angeles! Get the inside story of the latest films or simply star gaze. Live better and get more out of life with ifeng tips on fashion, style, decor and lifestyles. Packed with insightful stories, eye-catching snapshots, ent.ifeng.com brings you the scoop and latest updates on the hottest celebrities from the world of showbiz. We keep up with what’s chic in Milan, Paris, New York as well as other fashion hubs.

13. Auto mobile platform Providing our clients with tailor-made promotion features that best suit their marketing purposes and special needs.

14. Voice Your Opinion Speak Your Mind Phoenix Blog and Forum serve as a community for our users to exchange information and express opinions on all subjects. Our users are not passive, just receiving messages – they make themselves heard and play an active part in this information era.

15. Exclusive access to blogs self-created by your favorite Phoenix presenters, commentators and reporters. Presenter blog, program blog and photo gallery section are open to all to allow a closer connection with Phoenix.

16. BBS Column &Charity bbs.ifeng.com is well involved in all kinds of charity activities and has launched various fundraising campaigns Following the charity activities held by bbs.ifeng.com., Phoenix Primary School was built for the children in Liangshan area.

17. ifeng.com: outstanding marketing platform Having a large number of elite users, ifeng.com has become an excellent platform for middle/high-end brands to reach out to their target clients. Advertising your brand With the significant purchasing power of our users, ifeng.com easily attracts advertisers of automobile, real estate and other high-end consumer goods. Advertising your product ifeng.com’s elite users are known for their frequent use of the internet and the considerable purchasing power which have made ifeng.com the top choice for showcasing quality brands and products.

18. User Profile www.ifeng.com First Choice for High-end user

19. ifeng.com users - Gender ifeng.com ~ gender profile% Female, Male, 63.0% 37.0% • Ifeng.com users ~ Male 63% : Female 37% Source：iResearch – ifeng.com brand value and quality survey , March 2012 Sample : 897

20. ifeng.com users - average 33 years old • About 60% of ifeng.com users are aged 25-34; • Average age - 33 years old Source：iResearch – ifeng.com brand value and quality survey , March 2012 Sample : 897

21. Majority of ifeng.com users are Married with Kids ifeng.com Sina Sohu Netease Tencent Sample= 897 903 890908 913 • Over 65% of ifeng.com users are married with kids Source：iResearch – ifeng.com brand value and quality survey , March 2012 Sample : ifeng.com users - 897

22. ifeng.com users are Well-Educated ifeng.com Sina Sohu Netease Tencent Sample = 897 903 890908 913 • 78% of ifeng.com users are university-educated or above Source：iResearch – ifeng.com brand value and quality survey , March 2012 Sample : ifeng.com users - 897

23. ifeng.com users have higher Personal Income ifeng.com Sina Sohu Netease Tencent Sample Size= 897 903 890908 913 • >55% of ifeng.com users have monthly personal income RMB5,000+ • ifeng.com users earn higher monthly personal income of RMB 7,818 [A8]请选择您现在的个人月平均收入？ Please select your currently monthly personal income. Source：iResearch – ifeng.com brand value and quality survey , March 2012 Sample : ifeng.com users - 897

24. ifeng.com users have higher Household Income • > 58% of ifeng.com users have monthly household income RMB10,000+ • ifeng.com users earns higher monthly household income of RMB19,242 ifeng.com Sina Netease Tencent Sohu Sample Size = 897 903 890908 913 [A9]请选择您现在的家庭月平均收入？ Please select your currently monthly household income. Source：iResearch – ifeng.com brand value and quality survey , March 2012 Sample : ifeng.com users - 897

25. ifeng.com users are Managers At Work 41.7% Sohu ifeng.com Sina Netease Tencent Sample = 897 903 890908 913 管理层包括：企业高层管理人员+企业中层管理人员+企业一般管理人员+ 党政机关干部 Management level including: Senior Managers / Mid-level Managers/ Managers/ Party/ Government Cadres • ifeng.com users are Managers, White Collars, Technical Staff and Professionals • 41.7% of ifeng.com users are mangers at work. [A6]请问您的职业是？ What is your occupation? Source：iResearch – ifeng.com brand value and quality survey , March 2012 Sample : ifeng.com users - 897

26. ifeng.com users – Work Industry • ifeng.com users work in major industries, including Research on Education and Science & Technology, Manufacturing/Mining, Light Industry, Government and NGO and Information Technology [A10]请选择您所在的行业属于？ Please select your work industry. Source：iResearch – ifeng.com brand value and quality survey , March 2012 Sample : ifeng.com users – 897

27. ifeng.com users are Purchase Decision Makers at Work ifeng.com Sina Sohu Netease Tencent Sample = 897 903 890908 913 • ifeng.com users are decision markers at work; with purchase decision making on average 5 categories. [E14]您可以为公司购买下列哪些产品/服务做出决定？Which of the following category do you make purchase decision at work? Source：iResearch – ifeng.com brand value and quality survey , March 2012 Sample : ifeng.com users – 897

28. ifeng.com users Invest in Education Sample Sizes • Next year, ifeng.com users are planning to spend on training and education (39.9%) and study aboard (17.6%) [E1]未来一年，您有购买以下哪些产品（服务）的打算？In next year, do you plan to purchase the following products/services? Source：iResearch – ifeng.com brand value and quality survey , March 2012

29. ifeng.com users are more likely to Make Investment ifeng.com Sina Sohu Tencent Netease Sample = 897 903 890908 913 • In next year, ifeng.com users are planning to save less money than other portals’ users, whilst ifeng.com users show higher proportion of investment in stock market (58.4%), funds and insurance. • Nearly 40% of ifeng.com users allocate 30% or above household income on investment. It shows ifeng.com users are more likely to make investment. [E3]在未来一年内，您会有以下哪金融服务？In next year, will you make any of the following investment activities? Source：iResearch – ifeng.com brand value and quality survey , March 2012 Sample : ifeng.com users – 897

30. ifeng.com users – Consumption on Alcoholic Drinks 93.5% ifeng.com users consumed alcoholic drinks in past year [E4]最近一年，你买过哪些类型的酒？最近一年，您个人购买过的酒类最高价位是？ In past year, what kind of alcoholic drinks did you consume? In past year, how much of the most expensive alcoholic drinks did you consume? • 93.5% of ifeng.com users consumed alcoholic drinks in the past year; they are more likely to consume beer, red wine and white wine. Source：iResearch – ifeng.com brand value and quality survey , March 2012 Sample : ifeng.com users – 897

31. Consumption on Alcoholic Drinks Sina Netease Tencent ifeng.com Sohu Sample = 897 903 890908 913 [E4]最近一年，你买过哪些类型的酒？最近一年，您个人购买过的酒类最高价位是？ In past year, what kind of alcoholic drinks did you consume? In past year, how much of the most expensive alcoholic drinks did you consume? • More than 22% of ifeng.com users spend on expensive (RMB2,000 or above) alcoholic products in the past year. Source：iResearch – ifeng.com brand value and quality survey , March 2012 Sample : ifeng.com users – 897

32. Expenditure on Clothing ifeng.com Sina Sohu Netease Tencent Sample= 897 903 890908 913 [E5]最近一年，您个人购买过的服装种类是？最近一年，您个人购买过的服装最高价位是？ In past year, which of the following clothing category did you buy? In past year, how much of the most expensive clothing item did you buy? • In the past year, 81.9% of ifeng.com users purchased causal wear; 66.6% and 63.1% bought sports wear and business wear respectively. • More than 30% of ifeng.com users spend more than RMB2,000 on a clothing item in the past year. Source：iResearch – ifeng.com brand value and quality survey , March 2012 Sample : ifeng.com users – 897

33. ifeng.com users Love Travelling ifeng.com Sina Sohu Netease Tencent Sample= 897 903 890908 913 • In the past year, over 90% of ifeng.com users travelledfor leisure at an average of 2.7 times Source：iResearch – ifeng.com brand value and quality survey , March 2012 Sample : ifeng.com users - 897

34. ifeng.com users are Frequent Flyers ifeng.com Sina Sohu Netease Tencent Sample = 897 903 890908 913 • In the past year, about ¾ ifeng.com users travelled by air, with nearly 40% of them travelling 3 times or above. Source：iResearch – ifeng.com brand value and quality survey , March 2012 Sample : ifeng.com users - 897

35. ifeng.com users spend on Luxury Goods 51.3% ifeng.com Sina Sohu Netease Tencent Sample size= 897 903 890908 913 • In the past year, 71.6% ifeng.com users purchased luxury goods. More than half of ifeng.com users spend more than RMB2,000 on luxury items. [E11]最近一年，您在奢侈品（珠宝、高档手表及箱包等）的花费大概是？In past year, how much do you spend on luxury goods (jewelry, luxury watches and suitcases, etc)? Source：iResearch – ifeng.com brand value and quality survey , March 2012 Sample : ifeng.com users – 897

36. ifeng.com users – Leisure Activities Sample Sizes • ifeng.com users are active in various leisure activities and hobbies; with higher proportion on special activities, such as collection, golfing, sailing, yachting and small aircraft flying. [F1]您平时有哪些休闲娱乐活动和爱好？Hobbies and Leisure Activities? Source：iResearch – ifeng.com brand value and quality survey , March 2012

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38. Thank You !