Konsep dan Hipotesa: Rekonstruksi Pendekatan

1. Konsep dan Hipotesa:Rekonstruksi Pendekatan Strategi Pendekatan Pasar Konsep Marketing 5P baru Intrusi Pasar melalui Metafora Produk dan Layanan

2. Nature of Revolution 1 Globalization of Competition 2 Revolution in Technology 3 Revolution in Management 4 Revolution in Economy

3. The Old 5 Ps in Marketing • PRODUCT • PRICE • PACKAGING • PLACE • PROMOTION

4. The Old 5 Ps“Examples”

5. Why New Age Requires New 5 Ps ? OLD Stability Fast Growth Economy Less Competitive New Chaos Slow Growth Economy More Competitive

6. The New 5 Ps in Marketing • PARADOX • PERSPECTIVE • PARADIGM • PERSUASION • PASSION

7. 1. Paradox “ A statement or proposition which, on the face of it, seem self-contradictory, absurd, or at variance with common sense. Though, upon investigation or when explained, it may prove to be well founded or essentially true” Oxford English Dictionary

8. 1. Paradox How to master Paradox 1 Find the opportunity within the paradox 2 Exploit the opportunity “All communication are the same. All communication are different” 1. Exploit differentiation 2. Create unique identity 3. Use paradox to become the “first of something”

9. 2. Perspective “ The relation or proportion in which the parts of a subject are viewed by the mind” How to master Perspective 1 What customer need does my product or service satisfy? 2 How does it satisfy differently and better than competitors?

10. 3. Paradigm “A pattern example, a model way of doing things” How to master Paradigm Identify the proper paradigma and position yourself accordingly

11. 3. Advertising Paradigms

12. 4. Persuasion “To induce someone to think or do something” How to master Paradigm

13. 5. Passion • “An eager outreaching of the mind towards something” • “An aim or object pursued with zeal or enthuasiasm”