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Modular Product Families Chris Hoag and Ted Radtke

Modular Product Families Chris Hoag and Ted Radtke. References. Controlling Design Variants by Ericsson and Erixon The Power of Product Platforms by Meyer and Lehnerd Managing Product Families by Sanderson and Uzumeri TM 9-2330-280-20-1 Technical Manual Unit Maintenance

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Modular Product Families Chris Hoag and Ted Radtke

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  1. Modular Product FamiliesChris Hoag and Ted Radtke

  2. References • Controlling Design Variants by Ericsson and Erixon • The Power of Product Platforms by Meyer and Lehnerd • Managing Product Families by Sanderson and Uzumeri • TM 9-2330-280-20-1 Technical Manual Unit Maintenance • HQ, Department of the Army

  3. Outline • Introduction • Modularity and Product Platforms • Managing Product Platforms • Platform Management Strategies • Modular Function Deployment • HMMWV • Conclusion

  4. IntroductionProduct Modularity Development • Increasing Complexity • Increase Efficiency • Expanding Technology • Streamlining • Need for Automation • Changing Demands

  5. Modularity and Product Platforms • Product Modularity • Product Platforms • Advantages of Modularity • Module Drivers • Levels of Modularity

  6. Advantages of Modularity • Increased Flexibility • Shorter Lead Time • Lower Cost • Improved Quality • Better Service • Ease of Upgrades

  7. Module Drivers • Technology Evolution • Product Changes • Common Units • Styling • Service & Maintenance • Upgrades & Recycling

  8. Levels of Modularity

  9. Managing Product PlatformsThe Power Tower • Market Applications • Product Platforms • Common Building Blocks

  10. Common Building BlocksThe Fuel for Product Platforms • Customer Insights • Product Technologies • Manufacturing Technologies • Organizational Capabilities

  11. Product Platforms • Subsystem Interfaces • Platform Leverage • Evolving Entities • Manufacturing

  12. Platform Strategies • Niche-Specific Platforms • Horizontal Leverage • Vertical Scaling • Beachhead Strategy

  13. Niche-Specific Platforms • Common in Industry • Perfect Product for Each New Customer • Complex Manufacturing • Fragmented/Risk Losing Modularity • Least Effective Application

  14. Horizontal Leverage • Subsystems Leverage from Niche to Niche • Streams of Products to Related Customers • Easier to Manufacture • Less Time, Lower Cost, Better Performance • Spread of Flaws in Key Subsystems

  15. Vertical Scaling • Scale to Particular Market Segments • Top-Down or Bottom-Up • Requires More Flexibility • High-End Needs vs. Low-End Costs • Weaknesses of Key Subsystems

  16. Modular Function Deployment 1) Define Customer Requirements 2) Select Technical Solutions 3) Generate Module Concept 4) Evaluate Module Concept 5) Optimize Modules

  17. Step 1: Define CustomerRequirements The Army’s needs:Product Properties: transportation modularization recovery mechanism size durable parts weight easy maintenance shape long life material safe power firing platform protect soldiers (from weather and enemy)

  18. Step 2: Select TechnicalSolutions Transport Soldiers Provide Protection (basic and supplementary armor / canvas) Provide Power (selected engine) Provide Durability (selected materials)

  19. Step 3: Generate ModuleConcept Derive the Modules: Winch Armor Protection Tow Launcher Platform M60/MK19 Platforms Shelter 4 Litter Ambulance 2 Litter Ambulance Maintenance Module The Product Platform M998 Utility Truck

  20. Step 4: Evaluate ModuleConcept HMMWV uses Base Unit Assembly

  21. Step 5: Optimize / Implement Modules • Test / develop the module specifications. • Complete detailed design work for each module. • Manufacture and assemble modules on the product platform. M998 Utility Truck

  22. Step 5: Applied Modules

  23. Step 5: Applied Modules

  24. Conclusion • Why do we create modular products? • Components Product Platforms • Product Families. • The Army’s HMMWV.

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