Identity Ann Steyaert Gordunakaai 2, 9000 Gent 0479 / 76 82 04 Born inZelzateon September 10, 1973 Married to Stefaan Janssen 2 children • firstname.lastname@example.org Whois Ann Steyaert? Ann Steyaert Online • Ownblog: • http://womanifesto.wordpress.com/ • http://www.linkedin.com/in/annsteyaert • http://twitter.com/ann_Y • http://nl-nl.facebook.com/ann.steyaert Passions People! (others, though also myself ;)) • Travelling, other (sub)cultures • Discover and immerse in music Android, Tech Geeky stuff • Own blog: http://womanifesto.wordpress.com/
Work experience: clients and international experiences Clients I worked for: Whois Ann Steyaert? Countries where I conducted market research (locally)
Work experience General Focus was always on consumer insights: conduct fundamental, diagnostic research (for instance on the meaning of being a woman, the fundamental meaning of painting, of drinking alcohol, …) AND ad hoc, advertising research (packaging/ commercials/ …) Whois Ann Steyaert? • Co-developing market-driven mid- and long-term ambitions of several companies (FMCG and B2B). • In this process I take the position of a customer, starting from their raison d'être, to adapt the thinking of the client (consumer language and target definition), systems and structures (team coaching & organizational change). • Responsible for the online communication of Leefritme Kenniscentrum (LRKC): As a webmanager (web CMS), I control the www.leefritme.nl website look and feel (brand, wire frames, navigation), I create and publish content (articles, research, photo’s, video, …).I build, expand and maintain online social media (Twitter: @leefritme, Facebook)Furthermore, I write and create newsletters for the LRKC. Senior Fellow @ Psilogy, brand strategy company in Antwerp (April 2009 – today)
Coordinating, training and coaching (senior) directors, team-managers, senior and junior projectleaders of the entire Synovate group in the Censydiam methodology. • Guidance and on the job training of these people in international and multicultural research • Responsible for the inter-company training sessions • External trainings for clients of the Censydiam group. Work experience Senior Human Insights consultant atSynovateCensydiam, market research company (2006 -2009) Whois Ann Steyaert? Account Manager at Censydiam(2002 -2006) • Responsible for initiating and implementing market research. • Main clients: • Inbev • JT & JTI Projectleaderqualitative marketresearch at Censydiam (1999 -2006) Conducting international, qualitative market research.
Studies & Languages Whois Ann Steyaert? 5