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Indonesia Country Notebook

Indonesia Country Notebook

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Indonesia Country Notebook

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  1. Indonesia Country Notebook Matt Sheets International Business

  2. Location • Southeastern Asia between Indian and Pacific Ocean • About three times the size of Texas • 17,508 islands, 6,000 inhabited • Mainly low lands, but some mountainous regions

  3. Population: 248,216,000 (4thin the world) • Capital: Jakarta • Population: 9,608,000

  4. History • 17th Century Dutch Colonization • Early 1940’s Japanese involvement • 1949 became sovereign Today • Democratic nation • Constitution, 3 Branches of Government

  5. Culture • Life • Muslim religion (world’s largest population, 86%) • Male superiority (Urban areas more equal) • Males are breadwinners • Education is important • Language: Indonesian (local dialects exist) • Food: Rice, bread, noodles, crops/ farming

  6. Culture • Laws • Islamic law • 3rd most populous democratic nation based on Civil Law

  7. Culture • Ethnicity • Javanese:41% • Sundanese: 15% • Other: 44% • Urban • More westernized housing and clothing • Rural • More ritualistic, ethnic based

  8. Economics • 1 male/ 1 female • 66% between 15-64 years old • Living: 44% urban, 56% rural • Distribution of wealth • Poorest 10%: 3% • Richest 10%: >30%

  9. Economics • GDP: $834 billion • 16th in the world in Purchasing Power • Oil, Gas, Coal • Airports, heliports, roadways, train tracks, water ports

  10. Economics • Telephone Lines: 7th in world • Mobile Phone Users: 5th in world • Internet Users: 42nd in world • Media: television, radio, print ads

  11. Economics • Working Conditions • Law Protected • Salaries and benefits similar to USA • Industries • Petroleum and natural gas, textiles, apparel, mining, and chemical fertilizers • Trade • Exports: $208.9 billion (27thin the world) • Imports: $172.1 billion (28thin the world)

  12. Economics • Currency: Rupiah • Budget deficit of -1.2% of GDP(62ndin the world) Exchange Rates

  13. Economics • Labor Force: 117 million (5th in world) • Unemployment rate: 6.7% (73rd in world) • Decrease since 2009 (nearly 8%)

  14. Marketing • Their Needs • Business oriented world, business oriented phones • Connect with people • Internet access • Social networking • Touch screens • Applications • High Definition • We Supply • Blackberry

  15. Marketing • Current Competitors • Device Manufacturers • 57% Nokia • 27% Sony Ericson • 16% Other • Device Operating Systems • 95% Symbian (Runs on Nokia) • Windows Mobile, Mac iOS, and Android play small role

  16. Marketing • Prospective Competitors • Nokia usage is declining, Apple and Android operating devices are on the rise

  17. Marketing • Segmentation Options • Geographical: Physical separation • Demographical: Age, gender, income… • Psychographical: Lifestyles, social classes • Behavioral: Response to products

  18. Marketing The Matt Sheets Plan

  19. Marketing • Step 1 • Differentiation: Great quality for a great price • Step 2 • Positioning: A must have business phone • Step 3 • Target Market

  20. Marketing • The Small Business Social Media Survey • In America 69% of small business owners use social media such as Facebook or Twitter for Marketing • Blackberry=Business people • Blackberry= Facebook, Twitter, more

  21. Marketing • Our marketing should follow social media trends • Age: 18-24 year olds (some focus on 13-17 and 23-34) • Gender: 60% males, 40% females • Occupation: Business oriented • Day of Week to Sell: Thursday (some focus on weekends) • Time of Day to Sell: Night time (some focus on morning and afternoon sales)

  22. Marketing • Product • Blackberry Line • Email • Calling • Internet applications • GPS/Maps • Instant Messaging • Camera • Bluetooth • Wi-Fi • Web Surfing

  23. Marketing • Place • 5 Most Populated Cities (Jakarta, Surabaya, Bandung, Bekasi, Medan) • Areas of business/ many potential buyers • Carriers: Exelcom, PT Indo Sat, and PT Telkom

  24. Marketing • Promotion • 20 Salespeople (4 quadrants/city, 1 Salesperson/Quadrant, 5 Cities) • 1o Internally promoted, 10 Hired with Indonesian background • Seminars (Learning and Motivation) • Outsource advertising agency

  25. Marketing • Price Product Life Cycle

  26. Marketing • Step 4 • Implement • Time is right! Unemployment decreasing, Nokia usage decreasing, Blackberry implementation starting • Step 5 • Start Selling!