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The marketing of CMI cushioning pads faces significant challenges, including restricted advertising channels and reluctance from contractors to share competitive secrets. Traditional methods like word-of-mouth are insufficient. To overcome these issues, manufacturers should leverage recommendations from architectural and consulting engineers, and partner with large construction firms to showcase the product's performance in complex projects. Additionally, the endorsement of respected authorities like Prof. Stephen McCormack can enhance credibility. However, cooperative selling with pile hammer rental companies may present obstacles.
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Problem Identification • Difficult to Market the product.
Assumptions • Cannot be advertised in common channels such as cable and publishing. • Difficult to spread awareness about the product by just word of mouth. • Some people contractors don’t spread the word because they don’t like to revel competitive secrets.
Different ways to Market • Recommendations of the Pile hammer manufactures. • Influence from the Architectural/consulting engineers. • By asking the large engineering and construction contactors to try the CMI cushioning pad in one of their complex construction project and letting the performance of the CMI pad speak for it self. • By the recommendation of Prof. Stephen McCormack of Pennsylvania A&M University who studies pile driving and is a respected authority in its theoretical aspects.
Limitations And Contingencies • Asking the pile hammer renting companies to sell the CMI cushioning pads would be difficult because they would not want to sell nor recommend cushioning pads that enable a contractor to return equipment faster.
