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Life Better Served. Kannu Priya Min-Min Chen Varinthorn(Build) Saengpanyarak Pattharaporn(Pauline) Lertphaiboonsiri. May 1 st 2012. Agenda. Introduction Stock Market Prospect Industry Hormel Business Financial Analysis Multiples DCF Recommendation. Introduction.
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Life Better Served Kannu Priya Min-Min Chen Varinthorn(Build) Saengpanyarak Pattharaporn(Pauline) Lertphaiboonsiri May 1st 2012
Agenda • Introduction • Stock Market Prospect • Industry • Hormel Business • Financial Analysis • Multiples • DCF • Recommendation
Introduction GIC : 30 Consumer Staple 30202030 Packaged Foods & Meats “Hormel is a multinational manufacturer and distributer of a variety of value-added meat and food products sold to retail and food-service clients.”
Stock Market Prospect Hormel Food Last Price: 28.94 EPS $1.74 EPS $1.08 Dow Jones Source: Yahoo! Finance
Industry Overview- Busy life 62% of meals at home Prep time ≤6 mins Meat to Meals Source: Hormel annual report 2011
Time for better burger Source: http://eatthis.menshealth.com/content/worst-burgers-america
Meat Processing Industry Current Market Size 2012 Annual Growth 07-12 Annual Growth 12-17 179.4 B 2.4% 1.4% Source: IBIS World report 31161 Meat, Beef, and Poultry processing in the US 2012
External Market Drivers Drive by meat price and public health perception from medical studies. Households with higher incomes are able to spend more on meat. Source: IBIS World report 31161 Meat, Beef, and Poultry processing in the US 2012
External Market Driver Meat price Demand & Supply Source: IBIS World, Hormel annual report 2011
External Market Driver International Trade& Regulation Source: IBIS World report 31161 Meat, Beef, and Poultry processing in the US 2012
Company’s Business • More than 500 products • Brand and Unbranded Products • One of the most vertically integrated company in processed foods industry • Founded in 1891 • Engraved in people’s lifestyle • Named “R&D Team of year” by Food Processing Magazine • Balanced Diversified Portfolio (Λ Total Volume/ Λ Price) = 0.3 Source: “Company Profile” page from www.hormelfoods.com, Hormel Foods Investor day presentation 2011
Company’s Products Segment Sales 2011 Grocery Products Hormel Chilli, Mexican Products, Compleats Microwave meals, and SPAM product family 13% Refrigerated Foods Meal ingredients and side-dish, Pepperoni minis, Country Crock, Natural Choice, Party trays, Lloyds barbeque tubs 53% Jennie-O Turkey Store Fresh Turkey, Turkey bacon, Turkey burgers, whole Turkey, Nacho platters 19% Specialty Food 11% Diamond Crystle Brand, Century Foods International, Nutritional Foods, Supplements 1990s: Partnerships within Mexico, China, Philippines and Japan for SPAM, microwave meals 4% All Other (International) Source: Hormel Foods Annual Report 2011
Trusted Brand Legacy Brands Source: Hormel Foods 2011 Investor Day
Trusted Brand #1 22 brands #1 market shares • Over 75% of Refrigerated products represent #1 or #2 in their category • Grocery products position inhibit #1-#3 share position • Jennie-O-Turkey is ranked #2 in Turkey segment • Products in specialty segment exceed 60% market share Source: Hormel Foods 2011 Investor Day
Building Brand • Marketing their trusted brands • Advocate fun and healthy food through variety of media • Advertising spending increased by 20% in 2011 Source: Hormel Foods 2011 Investor Day, Hormel Annual Report 2011
Innovate Solutions • 21% of sales from new products introduce since 2000 • Social gatherings • The Center of a Great Meal • Natural Choice • Foodservice Solutions Source: Hormel Foods 2011 Investor Day
Innovate Solutions • 2011 New Products – Quick Prep Meals Source: Hormel Foods 2011 Investor Day
Operating Efficiency Source: Hormel Foods 2011 Investor Day
Operating Efficiency • Market Conditions impact both input costs and potential revenue • Margins have improved from 10% to 15% Source: Hormel Foods 2011 Investor Day
Growth Potential • Market its existing trusted Brands • Innovate Life-style Product Solutions • Operating Efficiency • International Markets • Acquisitions success Source: Hormel Foods 2011 Investor Day
Acquisitions • Effective February 1, 2010, the Company completed the acquisition of the Country Crock chilled side dish business from Unilever United States Inc. This line of microwaveable, refrigerated side dishes complements Lloyd’s barbeque product lines within the Refrigerated Foods segment. • Country Crock remains a registered trademark of the Unilever Group of Companies and is being used under license. • Internationally, the Company markets its products through Hormel Foods International Corporation (HFIC), a wholly owned subsidiary. Source: Hormel annual report 2011
Acquisitions • On October 26, 2009, the Company completed the formation of MegaMex Foods, LLC ,a 50 percent owned joint venture which markets Mexican Foods in the United States. • During the Company’s fourth quarter of fiscal 2010, MegaMex acquired Don Miguel Foods Corp., a leading provider of branded frozen and fresh authentic Mexican line of Snacks • During the Company’s fourth quarter of fiscal 2011, MegaMex also acquired Fresherized Foods. Source: Hormel annual report 2011
Revenue Growth Source: Hormel annual report 2011
Financial Position & Performance The growth in EPS on a diluted basis, has been growing after the recessionary impact in the years 2008 to 2009 The Debt to Asset ratio of (0.03) for Hormel is the lowest compared to other companies operating in the similar business
Financial Position & Performance Although the revenue growth got a setback in 2009 due to economic slowdown and change in consumer preferences, Hormel’s operating margin, EBITDA and net profit margin have been gradually increasing over the years.
DCF Assumption Source: Hormel’s Food Corporation: Outperformance, Zack’s Equity Research
Recommendation • Buy 100 shares Hormel at market price